Rules of an Effective Business Card

A business card isn’t just for simply listing your business name, number and address. There are a million and one ways in which you can format your business card and the information you include can help expand the ways in which your business card stands out.

Failing in the presentation and information on your business card could cost you prospects and hurt your ability of networking effectively – fret not, the team at Crystal Print have created our top business card rules to make sure that your business card reflects your brand and performs well for your business.

Include the Most Important Information

It can be very tempting to cram lots of information, having too much on your business card will mean that you will lose attention and recipients due to an overload of information. It is important that you include enough information to interest the recipient and make it memorable to the client your networking with or even just promoting your brand.

Keep it Simple

Fancy fonts and bold colouring can be fun and eye catching, they can also be greatly distracting to the recipient. Usually a business card isn’t the best place to add fancy fonts (they can be hard to read) Let your logo be the main eye-catching piece that adds interest and will keep the text simple and straight forward.

White Space

It is common to have full colour text and designs covering your card, but it is important to avoid the temptation and completely cover every piece of white space. With a tonne of colour and no space, it makes it impossible for your recipient to make any notes.

Use the Space Well

Maybe your wanting to go two sided or maybe your not? Careful planning of how you use your card’s limited space is necessary. It is important to note that your card is an important part of your brand, so it should be kept clean and well structured. Two sided cards may work well for your brand, or it may be better to stick to one-sided.

Use Special Finishing Options Carefully

There are many ways to make your business card stand out when it comes to the design, there’s lots of ways to generate attention from your business card by using the finish, for example you could design your card to have features such as rounded edges, hole punched through, embossing, foil accents or simply folds which turn your card into a mini brochure. It’s important that this finish is relevant to the image your portraying you brand to have.

A Call to Action

While your business card should be plain and simple, it doesn’t mean that you can’t incorporate a call to action. A short message offering a discount can easily direct the recipient to your website or provide a useful tip which is highly relevant to the reader. If you hit the mark with a specific call to action or other helpful information, you can make your business card a lot more memorable.

Professional Printing

Although you could print your own business cards at home, it always looks more professional using a printing company instead, a DIY business card might not make the best first impression. Although you may save money and easily update your information if you print them yourself, but the impact of handing over a homemade business card isn't the same as cards that are printed professionally.

Make It Memorable

The design and feel of your business card is no different than a firm handshake when it comes to a good first impression. Durability is also a strong factor when you consider the length of time they will be sitting in your wallet. A professionally designed and printed card will evoke a stronger sense of credibility.
Be creative with your design and include features that can stand out, whilst still running with the theme of keeping it plain and simple. Remember the design should always complement the message.

Other Uses for your Card

It can always be fun to try and think of other purposes your business card can be more useful to the recipient, after all your card is a physical object – your card could have some potentially interesting extra features. Other strategic ideas can include adding promo codes or other vouchers to your cards.
It is important to remember that not all companies need a business card with functionality may not work for all companies and their added cost may not be as beneficial.

Importance of High Quality Printing for your Business

Why is it important to use high quality printed products?

When it comes to printed marketing materials, it’s important to achieve a high quality look, whether it’s through internal or external printed materials including posters, booklets or documentation, it’s important that the aesthetic is right.

High quality printing is extremely important as it’s something that gets noticed first by potential clients, when you use cheap printed materials, this may just make your company look cheap as there likely to be of a reduced quality. When it comes to printing, it’s about finding a balance between affordability and the quality of the materials.

The importance of quality printing…

Most businesses will use some type of printing whether it’s inhouse or outsourced, ensuring you use high quality printers is essential when it comes to achieving the best possible look for your business. Some reasons to invest in high quality printing are…

• High quality printed marketing materials will catch the attention of the customers and encourages them to read the materials that they see.
• High quality printed items speak in volumes about your brand and business, the printed items that you use could be the first thing that people see about your premises, so it’s important to make a good first impression.
• It also shows how much value you have to give to your clients and how much you care about them.
• More often than not, the quality of your printing materials will make the first impression of your business.
• People may judge your business and the services that you offer when it comes to the quality of your own printed marketing materials.
• High quality printing providers a more sophisticated and professional look.

Why do I need to use printing to promote my business? Printing is often overlooked for businesses, especially ones who are looking to grow and expand, in our eyes, that couldn’t be more untrue.

Printing works and is brilliant for attracting new clients, that one print could reach hundreds of people. Imagine putting up a banner or poster in a built up area, there’s the potential for hundreds of people to see it.

Our top 5 reasons why printing works include…

• You can read it in your own time
• Printing lasts
• Can be designed to puta certain message across and generates results
• Easy to market businesses, sales, offers, coupons etc
• Easy to send to clients and be found, in appose to online advertising

Why should I outsource my printing?

Printing doesn’t always need to be outsourced, especially when it comes to printing documentation to use in-house. However, most businesses aren’t capable of producing things like posters, banners or brochures, so it’s important to find the right balance when it comes to outsourcing your printing. Outsourcing your printing for large scale projects or marketing materials helps your business to achieve a much more professional look and feel.

Professional printers are capable of producing a range of items as well as working closely with you to ensure that the print finish is just how you need it to be. Should you regularly require print documents in-house then its best to invest in high quality printers from a company known for this. Combing both high quality and in-house, as well as external printing which will help your business to achieve the best overall look.

Choose Crystal Print for Business Printing

When it comes needing printing carried out for your business, be sure to get in touch with Crystal Print. We offer a range of printing services which are perfect for any type of business and we always go the extra mile to ensure our customers receive a quality product. At Crystal Print, we offer high quality printing services at affordable prices.

The Importance of Using Consistent Branding for your Business

When it comes to your company, good, clear and consistent branding is important and this goes for all types of businesses. Using clear and consistent branding will help your business to become more recognised, especially in the area you’re based in. At Crystal Print, we’ve come up with some of the top ways that we think you can brand your business.

Ideas for Branding your Business

Branding can be placed almost anywhere and the more places you use your branding, the more likely someone will notice you and your business. By using consistent branding across your physical and online business, this will only help you to build and grow your brand name.

Printed Material

The majority of businesses should be using letter headed paper, this is where branding and printing come together. Letterheads or other types of business stationery that you’re using should meet your current branding. Whilst it’s vital that you brand your business stationery, don’t forget to make sure that your print based marketing also has a coherent feel to it. Things like flyers, posters and leaflets should all be branded around your business. This includes using the same colours and ensuring that the use of your logo will help to make your brand instantly recognisable. With print based marketing, its all about getting the attention of the reader, so consider using a professional designer to create a design and brand theme that’s suitable for use on all types of printing. For more information on the printed media we provide, simply call Crystal Print today.

Signage

Signage is an important area for any type of business, whether you’re a retail premises or an office, it’s important to use some form of signage. When it comes to signage, there’s many different options available, this includes outdoor signage, indoor signage and point of sale notices. The type of sign you choose is entirely down to your and a professional sign maker can work with you to help design a sign which suits all of your requirements. Its also important that signage is designed around your current branding, this can also help to make sure that your branding is consistent across the board. Professional sign makers will only use quality sign making supplies to ensure a high quality sign has been produced.

Clothing

When it comes to work uniforms, many people don’t tend to enjoy wearing them, this is because they can be restrictive and uncomfortable, in some types of business, it’s necessary for it to be like this. However, where possible, try and make the uniform relaxing and comfortable, gone are the days of shirts and ties. Try using clothing items like t-shits, polos and hoodies for your uniform. The whole purpose of uniform is so that everyone has a similar look to them and this is where branding comes into play. Employees wearing branded uniform are likely to be seen outside of work in them, this will help to spread your brand name.

Website and Online Presence

If you own a business and don’t have a website or social media platform, where have you been! Online marketing is vital and its continuing to grow year on year, so it’s important to make sure that you’re taking full advantage of the these tools which can be at your disposal. Social media is a great free way to advertise your business, so ensure you have profiles on every platform that are applicable to your business. By using the same branding across all of your social media, this will help you to build brand awareness. In addition to social media, its important that you have a website. Your website should be based around your branding message and include your logo. Having a clearly branded online presence as well as a physical presence will help people to identify your brand and business.

Interior Design

As well as branding the outside of your business, why not brand the inside of your business too. Thinking about your interior design from the colours, you use on your walls to the furniture you choose is an important step for branding the inside of your business. Some of the ways to brand the interior of your business include coloured walls which incorporate your branding, using interior signage and meet tables that incorporate branding too. Branded office spaces and businesses are likely to make a better first impression on a potential client or customer.

Using Leaflets to Promote your Business…

Although marketing tends to be seen online, there’s some offline techniques which can improve your overall marketing strategy. This includes tools like flyers, offline tools are often overlooked as necessary parts of a marketing strategy, however when used correctly they can become an effective marketing tool. Leaflets work best for use on campaigns where the message is clear and easy to read, leaflets will allow you to grab your audience’s attention and keep them interested.

Clear and Concise

One of the biggest advantages of using printed leaflets in your marketing is that they’re small in size and easy to read. Recipients are sometimes less likely to find them daunting and more likely to browse what you’ve got to offer. Should your mailing lists be designed and well printed, even a brief glance should be enough to make the recipient aware of your business, your products and services.

A Low-Cost Alternative

Leaflets are a great lower cost alternative to brochures, they’re one of the most affordable types of printed products, they’re well suited for use on projects that have a together budget. what’s more, depending on the style of leaflet you choose, your printed products can be produced in a quick turnaround, allowing you time to start your campaign quicker.

The right style of leaflet

The key to a successful marketing campaign is choosing the correct style of leaflet for your campaign, the most successful and simplest style of leaflet is a single fold and perfect to give potential or existing all information they need at a glance. Leaflets can also be designed to your exact specifications they can also be multipurpose, for example if you’re selling products your promotional flyers can also double up as a product guides.

A Direct Marketing Tool

One of the top features of using a leaflet as a direct marketing tool means that they can be physically distributed to individuals and if required these people can be specifically chosen so that your information is being directed to the most suitable audience. Some forms of advertising are overlooked meaning your advertising budget could be wasted, when it comes to leaflet design, you’re in 100% control at all times.

Whilst there are clearly certain benefits of using printed flyers as part of your marketing toolbox, it is important to note that design, content and distribution methods are going to determine the effective. As with everything, quality is key.

Benefit Your Business With Printed Media

Over the last decade or so there has been a dramatic rise of digital publishing and marketing, digital marketing has opened new marketing channels and techniques which have provided agencies with new avenues.
However, when you use both print and digital marketing tactics to compliment each other, both you and your target audience members benefit.
We’ve gathered together a few reasons why printed materials can improve your overall marketing strategy! Keep reading to find out how…

Brand Loyalty

Loyal customers help the sustainability of your brand and business, print materials can go a long way towards helping you build a loyal customer base.
For example, a loyalty card, say you where the owner of a coffee shop offering a loyalty card stating “Buy five coffees, receive a sixth one free” reinforces your customer to return when they feel as though the can receive a unique benefit they can’t get anywhere else, enforcing them to take care of their loyalty card. Although not every business needs loyalty card, but providing promotional materials is a good way to build customer loyalty, in return rewarding you with increased business.

Make it Memorable

A well put together printed media can stand out and make more of a lasting impression. Giving your audience and customers the ability to see and feel a piece of marketing material can reinforce your customers and clients to remember your business and return after a positive customer experience. Thought and time go into a print publications, making the final product more relevant for a longer period of time.

A Wider Audience

As well as reaching a key target audience, printed publications also captures the reader’s attention. People choose to read magazines or print advertisements, meaning the document is thoroughly in their hands – giving total focus. The reader isn’t multi-tasking or allowing the content to glide past them on a screen, which means the reader is engaged with the publication for longer.

An Unlimited Reach

The use of print media allows you, as a business to cover a versatile range of materials, in comparison to forms of digital media offering its essence in a one-off experience – a flat, texture less screen. Print media goes further than this and can virtually be performed on anything from business cards to leaflets to brochures - you can even print onto USB’s, mugs and even vehicles. Print media can turn anything into a billboard to promote your business, its products, services and brand.

Sales

One of the main reasons you should incorporate print media into your marketing strategy and business is to generate sales. Many businesses employ a wide range of marketing methods, including television adverts, digital adverts and print advertisements. While each advertising method has its unique benefits, studies have shown the highest return on investment of all marketing mediums.

Improve Your Business with Brochures

Are you looking to increase your business’s advertising strategy? Have you thought about incorporating brochures into your advertising strategy? Brochures can offer an array of benefits when it comes to advertising. We’ve came up with our top reasons why using brochures can benefit your marketing strategy…

Marketing can be an unpredictable field when starting up your business and incorporating brochures into your advertising strategy can be an effective solution to increase your business’s advertising. There are many business’s which can advertise but only some can do it successfully, in order to achieve the best marketing strategy, we believe you need a feature of your business covered for a good marketing strategy this includes uniforms, social media platforms, and print publications – this is where brochures can fall into your strategy.

How a Brochure Will Help your Business

Incorporating brochure’s in your advertising strategy offers great advantage in putting your brand and business out there. Not only do they increase your level of advertising an brand awareness but inform and draw attention from unsuspected customers.

Here’s how brochures can help;

• Cost affective, which allows you to promote your brand further
• Relates well with your customers, which means they won’t feel pressured
• The brochure is tailored to focus on the content you want to push and the point you won’t to get across
• Simple text and images allows for an easy read
• Variations of sizing, providing an easy alternative

Engage with you Potential Customers

When presenting your business brochure to potential customers it is important to include the logo and your companies colour scheme, making your brochure more memorable to clients, showcasing what your products and services are all about. Just by capturing your audience’s attention you’ve already increased your business’s advertising. Creating interaction with existing and future clients, will give you the best opportunity to sell the best of your business. By knowing your target audience, they want to know how your product or service will benefit them, if your audience or reader feels like you understand their situation they will be more inclined to read.

Low Cost

Brochure advertising is a cost-effective way of putting your brand out there, you can buy in large bulk amounts allowing you to save money while putting your brand out there to as many existing and potential clients. You will be amazed by the benefits of including print brochures within your advertising strategies. You can engage with brand new customers and in turn gives you a wider customer base, which increases your profits whilst making advertising improvements.

Ample Space

An obvious benefit of a brochure is that it provides lots of space, allowing you to get your message across, giving your business the opportunity to provide in depth information on your services and their benefits, as well as any other useful information and a powerful call to action.

No Competition

A great benefit of brochures is that you don’t have to compete for your audience’s attention with competitors and have all the space in your brochure all to yourself. This allows you to provide the complete picture of all your services and really sell the idea of working with your company, which can help to greatly increase interest in your services and all you to present yourself as thoroughly as you desire.

Why Choose Crystal Print for your Brochure Needs?

Crystal Print come with many years of experience in brochure printing, specialising in top quality printing. We know just about all there is to know on brochure printing, making us quite the experts! Our aim is to provide top quality printing for all of our customers, so all of your dreams are brought to life with Crystal Print. Working hard is what we do best, and it is what has made our service so time efficient, reliable and cost friendly.

Brochures are one of the most successful forms of advertising and marketing. They offer a potential customer something that they can hold and read at a time and place that best suits them. With the right design and quality, they can catch your target audience's eye in just a glimpse. Brochures can be held, stuck, pinned, glued, stapled on various objects and materials, giving you endless opportunities on where you can leave your brochure. When choosing Crystal Print for your brochure printing in Basildon, we will provide the highest quality for your brochure to ensure it catches as many potential customers as possible.
It's good to know that, you can always count on Crystal Print for all of your printing needs, simply give one of our friendly team members a call today on 01277 650661

Make the Most of Using Flyers

Flyers can add a great benefit to your marketing strategy when advertising your business. The design of your flyer holds great importance in capturing your readers attention, from the colour scheme to the information you include – you need to keep your reader interested so that they proceed to find out more about your company and what your company does.

We’ve gathered our four top tips on why you should incorporate flyers in your business’s advertising strategy.

Top Tip #1: Imagery & Design

You need to capture your audience’s attention right from the start its important to use as high-quality images as possible. The images your flyer obtains should capture the attention of the reader, pushing them to know more about your business – poor quality images may not portray your services or products in the best way. This could even impact a potential customer from even picking up your leaflet, the images you choose should be relevant to your business and showcase the services and products you choose.

Top Tip #2: Get the Message Across

An easy, recognisable message is key for drawing your reader in. Don’t waste your time or valuable flyer space on unnecessary information – try to get straight to the point of what you want your reader to know. Think of key points that will drive your reader to your business, things such as what you do, what the flyer is about, etc. Saving time on pointless content, lets you get straight to the point and gives the client a clear decision on whether they require your services.

Top Tip #3: Make your Text Informative

Although you want your flyer to read straight to the point, it’s important you are giving a clear message. Take into consideration that people need to understand what you are currently offering – what is the purpose of this flyer? Are you promoting your business? Is your company currently running any discount offers? Not only does your content need to be informative for the reader but you need to remain mindful of the end result, the style of the text portrays you as a business, think how you want to showcase your business.

Top Tip #4: Contact

Probably the most important part of the flyer, your reader has been drawn to your flyer and is interested in the service or offer you are running – but there are no contact details. The whole purpose of your flyer is to grab potential new customers, you want them to visit, call or email, you need your customer to connect with you. Your contact details should be clear and easy to read and include all the necessary information.
At the end of the day the main purpose of your flyer is to initiate a sale.

Why Choose Crystal Print?

We’re blessed with a truly fantastic team of litho printers and digital printers here at Crystal Sign and Print, all of whom strive to achieve perfection with every single one of the services that we offer. We have a real passion for what we do, and we feel that this shows in every single one of the services that we offer. We also pride ourselves on the high level of service that we provide alongside all of the services that we offer, and on the fact that we constantly go the extra mile for our valued customers, time and time again.

Secret Santa Gifts from Crystal Print

With Halloween and Guy Fawkes Night out of the way, the cold winter weather is here and even though it’s only November, the shops are starting to offer Christmas presents and decorations. With that said office Christmas parties are being arranged and everyone is getting in the festive spirit!

Secret Santa is a popular choice, whether it’s between a group of friends, family or the workplace. Should you be stuck or not quite sure what to get for your secret Santa, don’t worry, Crystal Print can help. We offer a range of gifts, perfect for your secret Santa, our range of custom gifts means you can create your own designs on a number of gifts!

Custom Christmas gifts

Our bespoke Christmas gifts cover a number of things, no matter the type or style of person you’re buying for, you’re bound to find something to suit your secret Santa present…

• Canvasses
• Mugs
• Coasters
• Mouse mat
• Bag
• Photo keyring

Canvasses are a great way to showcase special photos and can be a great centre piece somewhere in your home. Personalised mugs and coaster are another way to display a reminder of a fond moment or time and are great to use both at work or home. Another great personalised gift for the office can be a mouse mat, they can be used on your desk or at your home computer and you can include special images to remind you of special times whilst your working. When it comes to personalised bags, these are a brilliant options as they can be really useful for a number of occasions. Another popular gift which you will have seen before are photo key rings, add personality to a set of keys by adding a key ring with a fun image, a popular option is to use photos of family members.

Call Crystal Print for all of your Personalised Secret Santa Gifts!

Should you be looking for something special for your secret Santa present, look no further, Crystal Print have you covered, our business will create something special and help turn your ideas into reality. Our personalised gifts can add that special personal touch.

Christmas Card Print and Design in Essex

We know that it’s only October, but December will be here before you know it and with Christmas and the festive period fast approaching, why not take a look at new ways to help you advertise your business. At Crystal Print, we offer a range of Christmas card printing and design in the Essex area. Our cards aren’t just great for promotion, they’re also a creative way to thank your clients or other businesses, for their custom over the year.

Whether you give out Christmas cards to your clients when they make a purchase from your business or you send them through an established professional relationship. Custom Christmas cards are great way to say ‘Merry Christmas’ to the right person in an effective and professional way.

At Crystal Print we offer bespoke Christmas card printing across Billericay and Essex, both on a small and large scale. They’re the perfect way to thank your closest clients or every single one, our team of professional graphic designers have the expertise, designs and styles to suit your requirements for your Christmas card.

The seasonal cards we provide will help to maintain professionalism whilst showing that you’re keen to get involved with the festivities. You’ll be able to provide a range of seasonal greetings to your clients as well as thank them for the past year and for using your business over the years. Even something as small as a card will support and maintain that effective relationship with your clients or other businesses, this can then help to create more business for yourself.

What can I include in my card print and design?

Whatever your design ideas, whether you’d like a fun Christmassy card or something more professional, our team can help turn your ideas into reality. Our cards are custom and will be designed around your requirements, from graphics to the messages on the inside. So either let your imagination run wild, or stick to something more simplistic, the choice is yours. Should you need assistance or help with the design, our team of creatives will be on hand to help. Simply call our team and we can book a design consultation to make sure that your Christmas cards reflect your requirements.

Why should I use Christmas cards for business?

Christmas is one of the most wonderful times of the year for the majority of people, so it’s worth getting your business involved. No matter how you decide to do so, make sure you join in with the festive spirit. If you’re looking for a fun and thoughtful way to say Merry Christmas to your clients, sending a personalised Christmas card is a great idea!

Sending a custom card is only going to benefit your business and show your support towards your customers, we’ve been printing and designing cards in Essex for years and have a range of experience and skills in the area. Here’s some benefits why you should send Christmas cards out…

• Simply but thoughtful way to thank clients
• Promoting the festive cheer throughout the business community
• Improving and encouraging customer relationships both new and old
• Effective brand awareness
• Everyone loves Christmas

Call Crystal Print for business Christmas card printing in Essex!

Should you be looking to have bespoke Christmas cards printed in Essex, look no further, Crystal Print have you covered, our business will create something special and help turn your ideas into reality. Our Christmas card printing isn’t just effective, it also adds that special personal touch. So wish your customers a Merry Christmas with a festive message.

For more information, call our team today!

Wedding Printing Checklist

As we all know, the two most stressful times you will experience in your lifetime are moving house, and your wedding day. Alongside other big events and occasions, these two are voted the two most stressful. Why? Because there’s so much to do and remember! But how does everybody else do it? 9 times out of 10, it’s down to a checklist. To assist you with the planning of your special day, we have created a wedding printing checklist with the aim that this helps everything to run smoothly.

At Crystal Print, we offer a wide range of printed wedding stationery to all of our customers who are getting married. As printers in Essex, we pride ourselves on the quality of our wedding prints, and we believe that we should be your only port of call for wedding prints in Billericay and the surrounding areas of Essex.

Wedding Prints to Remember

Planning a wedding can be stressful, and the little things often slip under the radar. This is why we’ve put together a list of wedding prints to remember, to help remind you about the things that can further improve your special day. The wedding prints to remember include:

• Save the dates
• Hen Party & Stag Do Invitations
• Hen Party & Stag Do T-Shirts (a must!)
• Wedding Invitations
• Directions card
• Place name cards
• Table menus
• Table plans
• Guest book
• Thank you cards

We offer a wide range of printed wedding accessories, so be sure to click here to see a full overview of our printing services. We’re sure you’ll love what you find.

Get In Touch For Quality Prints Today

If you’re looking for quality wedding prints for your special day, Crystal Print have got you covered. We’re always here to take your call, deal with any enquiries, and answer any questions that you may have regarding the wedding prints that we offer to all brides and grooms throughout Essex. Call us today if you require additional information.

Personalised Party Ideas

Thinking of holding a party? Or even a surprise celebration? If you’re thinking of hosting an event for a birthday, engagements, anniversary or weddings etc. Crystal Print have some personalised party ideas to help make sure that your big day is remembered in the best way. In this month's blog we are going to look at some personalised party ideas that will bring your event to life and maybe even a few giggles along the way!

Party Decoration Ideas

Depending upon the type of party or event you’re planning, Crystal Print have a variety of ideas and printing services to help with creating a special day. From surprise parties to birthdays, weddings to baby showers, we have a range of printing services to suit all party themes and occasions.

Make the most of your party or special occasion with personalised party goods from Crystal Print. Whether you’re interested in having personalised goods for a birthday party or wedding day, we have everything here at Crystal Print to make sure your big day goes off without a hitch. Our printing can include:

• Invitations (wedding, birthday, christenings etc.)
• Table menus/plans
• Cards including Christmas Cards
• Celebration banners
• Save the dates
• Personalised calendars
• Personalised mugs and coasters
• Personalised T shirts (ideal for stag do and hen parties)

For all of your printing needs across Essex, Crystal Print are the team to call. We provide a vast range of printing services to suit all needs, including parties and special occasions. If you’re interested in having your own personalised prints, be sure to get in touch with Crystal Print today to find out how we can help ensure your special day is celebrated in the best way possible.

Come to Crystal Print

Whether you’re planning a surprise party or a wedding day full of personalised goods, Crystal Print have the answer. Our personalised prints are always printed to the highest possible quality and are a great way to relive memories or celebrate the best moments of your life. For example, baby photos for a 21st or first photographs together for an engagement party. Your idea is our reality, so call us today to find out more on our personalised printing and come to Crystal Print for all of your printing needs. You won’t be disappointed!

How to Use Your Printing More Effectively

If you’re struggling to think of new ideas on how to use your printing more effectively, Crystal Print are coming to your rescue. Our team have years of experience and have served Essex with various printing services for some time now. Whether you’re new to the business world or simply looking for some inspiration on how to improve your advertising, we’re here to help. In this month’s blog we are going to cover a few areas and points for you to consider in order to boost your current advertising strategy.

We hope that this advice not only helps to improve your printing, but your advertising too. And as always, if you have any questions or would like to speak to our team them please do not hesitate to do so and call us today. We’ll do our best to help.

Your End Goal

The key to success in all advertising is to appreciate and consider your end goal. You could put all the money in the world to create an advertising strategy that showcases the best of the best assets in your business, but if it’s not done with the end user in mind then you’re likely to end up wasting time, money and valuable resources. In order to do things more effectively, you Crystal Print would suggest that you consider:

• The client/end users needs
• What do you want from the print/advertisement? Sales, calls, brand awareness etc.
• How you wish to portray your business
• The message you’re sending out
• What printing format you’re working with eg. leaflets, banners, business cards etc.

For all of your printing needs across Essex and the surrounding areas, Crystal Print will be happy to help. Simply get in touch today to discuss your options for printing in Essex.

Choose Your Printer

When you’re ready to go ahead with your printing, the next step is to choose your printer. And of course, we’d suggest no other printing company than ourselves for the job. We’re dedicated to providing a professional and high quality service to all of our clients, regardless of specific requirements. Not only that, we don’t just cover Essex and the surrounding areas, but the entire UK too. So if you’re looking for a printing team that’s reliable, reputable and provides great results, come to Crystal Print and avoid disappointment. We look forward to taking your printing to the next level.

Banner Uses

A banner stand is a very useful piece of marketing equipment for any business in a number of different industries. They come in a whole range of shapes and sizes and have an even bigger range of different uses. Crystal Print are also really flexible in terms of the content of the banner and so you can choose almost any design that you want. Some of the most popular ways that businesses and individuals use banner stands are listed below.

At Trade Shows

A lot of information about your business can be conveyed on a banner stand which is very useful at a trade show. You can use the banner to tell people what your business is all about and what products you have to offer. All of this information will be available to potential customers at a glance and you will be there in person to explain everything in more detail.

For Special Events

If your business has a special event coming up then you can use a banner stand to tell customers all about it. You may want to consider using an outdoor banner for this purpose which can be positioned outside where it will attract the attention of people that are passing. You could also consider the use of double sided banners which will enable you to give customers twice as much information about the event.

Providing Directions

A banner stand can be very useful for providing customers with information about where they can find the help that they are looking for. This is particularly useful if your place of business has a number of different departments. The ideal place for this type of banner stand to be located is in reception or near to the entrance of the building.

At A Wedding

Banner stands can have many different uses at a wedding. If you want something different from a photo booth then a banner stand can provide an excellent backdrop for photos which can then be looked back on as memories of the day. Banner stands can also be used as centrepieces and table decorations. If they are used in this way then they will usually have a photograph of the bride and groom on. They can also have more practical uses such as listing the guests that will be sitting at each table.

At Impulse Buying Areas

Banner stands are available that fit on the top of table and display cabinets. These can be great additions to displays that you have where items are already on sale. If the banner has a design on it that you have really thought about, then this is a great way to get the attention of your customers and to convince them to make a purchase.

For all of your banner relating needs across Essex, come to Crystal Print. Our team will be happy to help in anyway possible.

What We’ve Been Up To Recently

Crystal Print would like to share with you all what we’ve been up to recently as we’ve been really busy. We love months like this where orders are flying out the door to be replaced with new orders as it keeps us going with our quick turnaround and high quality printing. From hen and stag do printing, to business signage, Crystal Print have the experience, skills and printing facilities to ensure a first class finish. In this blog post we are going to highlight some of the work we have been producing recently to showcase our skills and range of services. We hope that you enjoy each print!

Printing Services from Crystal Print

We are able to provide a range of printing services here at Crystal Print, one of our most popular being our t shirt printing. Use for both fun and business, our t shirt printing is perfect for anything from workwear to stag do t shirts. Whether you opt for our services for work or personal use, our quality will never change, and this is something which we pride ourselves for. Crystal Print can print high quality t shirt prints in orders of 10 or 10,000. There’s no limit for us! Once more, with every print you receive will contain the same high quality finish no matter what.

Printing Gallery

To help showcase our work from the last month or so, we have a small printing gallery to share with you. This will include business signage and t shirt printing, so with some of our prints please be ready for some humorous slogans!

   

 
 

 

 

Choose Crystal Print

For all of your printing needs, choose Crystal Print. Our team are experts in what we do and are always up for helping both businesses and people looking for personalised printing. Don’t worry if your printing may seem a little crude or 18+ for us to work with, we don’t mind and it always gives our printing team a laugh too!

If you’re looking to have some printing completed for your business or personal use, be it printing in the form of a leaflet or clothing, Crystal Print are here to help. Call us today to discuss your plans and a member of our team will be happy to help. We look forward to hearing from you and helping to achieve your goal.

Holiday T Shirts

Are You Jetting Abroad This Year?

If you’re thinking about heading away on holiday this year, we have the perfect idea to get you excited and noticed… Holiday T Shirts! Whether it’s a hen party, stag do, holiday away with friends or family holiday, our T shirt printing is the perfect way to get everyone involved. To help get all of your holiday party excited and looking forward to going away, we have a few ideas and catchy slogans on what you could get printed onto your T shirts...

We have some cool and funny ideas for your T shirt printing to suit any holiday feel, from a relaxing trip away with the family to a weekend break to celebrate a birthday or wedding. Crystal Print hope that you not only enjoy our printing ideas, but come to us for your T shirt printing needs should you like any of our ideas.

Personalised Holiday T Shirts

With all of your T shirt printing we are able to add extra details to the T shirt. From photos to love hearts, you can experiment with your design and have fun, after all you’re going on holiday! We have 10 ideas below to help you to create the perfect design for your personalised holiday T shirts. Please note, with any words that have been made italic, they are examples of names and locations to give you an idea of a holiday slogan.

Our ten ideas for your personalised holiday T shirts are:

• Benidorm 2017
• Sophie’s Hen Party
• Bride To Be, Mother of the Bride, Bridesmaid...
• Smith’s on Tour
• Tom’s Stag Do
• Team Madrid
• What Happens in Ibiza Stays in Ibiza
• Craig’s 40th Birthday
• Lads / Girls on Tour
• I Love John / Greece

Custom Made Holiday Slogan Shirts from Crystal Print

If you like our ideas for custom made holiday slogan shirts, please feel free to get in touch with our team today to discuss your order. Even if you have an idea of your own, our team will be happy to help bring it to life for you. So what are you waiting for? Contact Crystal Print today to find out more on our printing services and to get your personalised holiday T shirts. We look forward to hearing from you and hope that you have a fantastic holiday!

How Vehicle Signage Can Benefit Your Business

Why Should Businesses Use Vehicle Signs?

Vehicle signage offers great opportunities for business, from increased awareness to branding on the go. So the team at Crystal Print would like to outline a few reasons as to why and how vehicle signage can benefit your business. We have worked within this industry for many years now and have dealt with a number of business looking to advertise their business effectively. Hence why we massively push vehicle signage for businesses, both small and large. Through choosing vehicle wrapping, you are opening new doors for your business, allowing you to branch out further and grow evermore.

So why should businesses use vehicle signs? Easy, vehicle signs offer constant advertising for your business, and when done correctly they can easily stand out on the road. Stuck in traffic? ‘What on earth is that...’ there’s one simple recognition of your business, which could easily lead them to be attracted to your business, your services and even an inquiry should they require your services. We’re huge supporters of vehicle signs and believe that they can showcase your business in a very creative yet professional manner. It’s all about standing out, getting noticed and making an impact on someone’s day, and with Crystal Print we can make sure you tick all three boxes!

Benefits of Vehicle Signage

Are you thinking about getting your vehicle wrapped? This can come with various benefits. From increasing your brand reach and awareness to having a sales approach that doesn’t come across as negative or ‘pushy’ your signage will work wonders. It can be creative, entertaining, attractive or simply just your business’s branding, but all of which can push your advertising further. Some of the main benefits of vehicle signage include:

• 24 hour advertising
• Your van goes where you go, increased awareness
• If you travel far daily, your business will be recognised in more places
• The signage will pay for itself in the inquires you receive
• Only maintenance required is a good clean!
• No ‘pushy’ sales approach
• Have fun, make sure your signage stands out!

What did you think? Vehicle signage is pretty cool, right? Well, if you’re thinking about getting vehicle signage for your business in Essex, choose a reliable, friendly and professional printing team. Choose Crystal Print. We have years of experience when it comes to printing and vehicle wrapping in the Essex area. We won’t disappoint and certainly won’t overcharge, as our vehicle signs start from just £85. So choose Crystal Print and call our team today on 01277 650661 to discuss how we can help you with your advertising. We look forward to talking through some innovative ideas with you.

Personalised Ideas for Valentine’s Day

With Valentine’s Day just a couple of weeks away, we’d like to highlight a few of our products that we have available for personalised printing. Whether you’re going for a sentimental gift that is meaningful to your loved one, or a simple ‘I love you’ present, Crystal Print have you covered. Our team have come up with a few personalised ideas for Valentine’s Day to try and help you to both show how much your loved one means to you and give them something worth keeping. As always, if you have any questions regarding our print products or if you would like to place an order, please don’t hesitate to contact our team today to secure your personalised gift in time for Valentine’s Day.

So you’re looking for something special this Valentine’s Day to spoil your partner? Be it a personalised t shirt print to put onto a teddy bear or a large banner to pop ‘The question’, Crystal Print are here to help you. We take great pride on ourselves so no matter if you’re looking for a ‘Will you marry me?’ print or a keepsake for your partner to use at their desk at work, we’re here to make sure you receive the highest quality and at the best price. Below you can find a list of ideas to help you when choosing the perfect gift this Valentine’s Day. We have tried to keep our ideas suitable for all budgets and hope that there is something within our list that is an ideal gift for your partner…

• Canvas printing
• Personalised keyrings
• Banner printing for ‘The question’
• Personalised mug
• Teddy bear t-shirt personalised printing
• T shirt printing for a proposal
• Personalised bags

Now that you have a few ideas in tow for your Valentine’s Day gift, Crystal Print hope that you’re ready to place an order. To ensure that your present is printed and delivered in time we would like to ask for you to call us as soon as possible. We wouldn’t like to spoil your special day so to secure a delivery before February 14th, please call our team today to begin the process of your print. We will do our best to help you in any way possible, be it with further ideas or suggesting our popular products right now. Don’t leave your Valentine’s Day present until last minute and call Crystal Print today for a fast, high quality and meaningful gift for your loved one. We hope to hear from you very soon.

The Importance of Work Clothing

With 2017 set to be increasing the level of professionalism in the workplace, Crystal Print would like to demonstrate an unbiased opinion when it comes to work uniform. As an employee, you may not see the difference it can make on a company to have all of their staff branded in uniformed clothing, but we have a few points to help illustrate why work uniform is a common factor in most businesses. The importance of work clothing not only indicates a higher sense of professionalism within a business, but helps form a community rather than just a place of work, as you will see in this post we have many reasons why work clothing is used within business.

You may see work clothing is a deterrent of being able to express your style or wear more comfortable clothing, but in fact the reasons behind this is much deeper. Would you be willing to spend money on a new dress or pair of trainers without seeing the product? Probably not. So not only for brand awareness does uniformed clothing help, but it helps distinguish who is actually a part of that particular business. Upon buying something for yourself in a store, you would expect to be able to point out who worked there, so that you could ask them a question if you needed to. This would mean that they would need to wear a uniform in order to be recognised.

Why Do We Wear Uniforms for Work?

For a number of reasons, work uniform is a brilliant asset to any company. From the commute to work you are showcasing the brand and showing that you’re proud to be a part of the company, to having clients come into your office or shop and they can instantly recognise you. We at Crystal Print have been printing clothing for work purposes for a number of years now and believe there to be a number of reasons why uniforms are used in business, including:

• Everyone is presented the same and there is no one who will be left out
• A uniforms allows clients to recognise your business
• Work outings (events/meetings) can ensure your business is well represented
• Increased brand awareness
• Staff will feel that they are part of the company and worthwhile being there
• Added professionalism to entire company
• No reason for inappropriate / casual clothing

Now that you have clear reasons why uniforms are used from a different perspective, how do you feel about wearing them yourself? From the above points you will be able to understand that it gives a much better representation of the business and avoids any clothing that can be considered inappropriate. Crystal Print believe that work uniforms are a brilliant rule of thumb for any business as it always ensures that staff are dressed correctly and you know that the staff within your company will be proud of what they wear. All that’s left to do now is to order your work uniforms from Crystal Print!

Merry Christmas, Thank You For Your Support

What a fantastic year we’ve had in 2016! Our business has gone from strength to strength whilst growing and adapting massively. We have had an absolute blast this year and believe it to be down to the support and loyalty of our repeating customers. So thank you for help not only in 2016, but years before. We massively appreciate the fact that our customers come back to us time and time again. Crystal Print hope to see you again in 2017 for more fantastic printing orders.

Crystal Print would like to take some time to say thank you for your help and support over the years and show to you how much we appreciate it. We can’t thank all of our customers individually, so we thought the best way to do so was with a blog. So here we go… Thank you! We are super grateful for the work and support you give us, both as a one-off client and as a repeating customer. Knowing that your coming back to us for your printing is all we need to aim towards bettering our business and our quality. We’ve said it before but the quality of our work never wavers, if anything we improve more and more. No matter if you order 10 or 10,000 prints of any range, we will always maintain the same high and professional standard of print. Rest assure that upon choosing Crystal Print, you really are getting the best!

Planning for 2017…

Should you be looking to update your printing or searching for a gift for your loved one in the New Year, don’t panic or rush around, Crystal Print can help! We’re experts in all things print, from printing to copying, signage to clothing we have all your needs covered. Our team are able to help you with all of advertising needs, whilst ensuring that your business is portrayed in a professional and appealing manner. So if you’re looking for a team of printers who can help you time and time again, Crystal Print are by far the experts to call on. We will make sure that you’re completely satisfied with our printing services and are always more than happy to talk through any questions or queries you may have regarding your printing or advertising.

New Year, new printing? Kickstart 2017 by updating your print with the latest trends or information about your business. We can help to make sure that your printing reflects your business well and helps you to stand out against your competitors, giving you that extra boost to make your services the number one choice for those seeking your service or products.

What a Year It’s Been!

Finally, from all of us here at Crystal Print we hope that you have a wonderful Christmas and we send you best wishes for 2017 too. As a final note, we would like to let you know of our Christmas opening hours… We are closed from Friday 23rd December (last day Thursday) through to Tues 3rd Jan re-opening on Weds 4th. So Merry Christmas everyone, we hope to see you again in the New Year, have a fantastic break!

Personalised Gifts for Christmas

It’s that time of year again… Christmas! We love how festive this time of year gets, especially for our clients. Crystal Print love all things Christmas and especially love being able to print personalised gifts for you all. It’s great being able to print such lovely gifts for you to wrap up and send to your loved ones. Whether it’s a mug or canvas, we absolutely love the pleasure of being able to print your gifts for you, so within this blog we will be addressing some of our most favourite gifts to give you some inspiration for your shopping this year. Hope you enjoy this as much as we do!

Christmas Gifts

With the run up to Christmas in full swing, it may be time for you to begin the search for the perfect gift or even complete your shopping with us. Be it a family portrait or a picture of a family pet, our personalised gifts are fantastic for surprising your loved one with a heart warming present. We cater to a wide range of needs when it comes to gift printing and some of our most popular presents include: canvasses, mugs, bags and keyrings. No matter how you wish to thank your family, be it with a canvas to be treasured on their wall or a keyring to attach to their house keys, the quality of our printing is outstanding and is sure to leave them overwhelmed with your warm thoughts.

Canvasses & Mugs

Be it small or large, our gift printing is the perfect touch for all of your Christmas shopping. We can work with any budget to make sure that your loved one gets the most special gift this year. Whether you’re looking to create everlasting memories with a canvas or have a silly snap printed onto a mug for them to take to work, our printing standard is exceptional and we will always aim for 100% customer satisfaction.

Bags & Keyrings

For everyday use, our bags and keyrings are brilliant. Not only will that add cheer to their day, but they are ideal for giving a loving reminder that you bought them that present and that you’re thinking of them. So if you’re looking for a present that can be used and treasured for years to follow, our bags and keyrings are sure to help you do just that! After all, everyone loves a personalised gift, be it a funny image or a loving portrait, it’s something that will be truly appreciated no matter what.

Merry Christmas!

So the last thing to say is ‘Merry Christmas!’. We hope that you have a wonderful Christmas and Crystal Print would like to wish you all the best for 2017 too! We sincerely hope to see or hear from you soon in regards to our gift printing so that we can wow you with our marvelous work. Whether you call us for a FREE quote or to discuss your requirements, our team are always happy to speak to you and offer friendly, professional advice. Don’t leave your Christmas shopping until last minute and choose Crystal Print for the best quality of personalised gifts around, you definitely won’t be disappointed when you see your loved one's face light up on Christmas day!