How Using Leaflets Will Increase Brand Awareness

Leaflets may look small, but they can have incredible benefits on a business. If you are in search of a cost friendly, effective form of advertising that will increase brand awareness, leaflets are by far the perfect choice. We believe that leaflets have many benefits and plus points, so much so the list is almost endless! However, in terms of increasing brand awareness you will be amazed at just how much something as simple as a leaflet has to offer. The team at Crystal Print have put our heads together to come up with the top five reasons why leaflets will help with your businesses brand awareness. We hope that they are of use to your business and you see a true improvement on your business’s customer base, profits and brand awareness.

1. Tangible

With leaflets offering a print that is there to hold and read at a time that suits the reader, it is more likely that it will result in a sale and increase brand awareness. This is due to the fact that the reader will feel no pressure into taking in the information or being interested in what is in the leaflet. By having a printed leaflet that can be touched and read through at the customer's convenience this will give the reader a relaxed and laid back approach to your services or products. Realistically, this gives you a much higher chance of moving forward to a sale and also increasing your brand awareness.

2. Affordable

Available to buy in mass amounts, having bulk leaflets printed gives you a cost friendly solution to increasing brand awareness. By having a affordable form of printing, it means you target and reach out to more people now that your branding strategy is cheaper. Here at Crystal Print our leaflet printing is available in bulk orders, giving you an amazing opportunity to save big and hit a large customer base! This will in fact increase your brand awareness more than you may realise as you are able to have more leaflets printed at a cost effective price, and therefore send out more leaflets to a larger proportion of customers.

3. Target Who You Choose

Printed advertising puts you in control of who you target, this allows you to determine where, who and when you hand out your leaflets. This will give you free reign into increasing your business and will only make your business better than it already is! You will be able to do many things with your leaflets including:

• Hand them out in towns to passers-by
• Leave them in shops for people to pick up on their own accord
• Post them to houses and businesses
• Have them inserted in local magazines and newspapers
• Place inside packaged orders
• Hand them out at events and exhibitions

4. Personal

If you are looking for a printed material that will not only give your customer a personal experience, but can kick start a customer relationship, leaflets are the perfect way to do this. They allow you to not only meet your potential customers face to face whilst handing out your leaflets, you can also leave a personal touch by having a box to insert their name or business. If you are interested in being totally individual with each print, you could even have their business name printed on which could be the difference in having or not having a sale. For printing material that will not only help with customer relationships but brand awareness to, Crystal Print believe that leaflets are the perfect solution.

5. Long Lasting

Your leaflet could find itself on a customer's’ fridge, draw or worktop until your services come in handy. For example, if you offer T - Shirt printing, the leaflet could be saved until they require this kind of printing. Not only are they long lasting in the sense that they can be kept, they can leave ever lasting memories for a customer if they always have your business remembered when seeking a T - Shirt printer. This will then in fact, grow your brand awareness as they know they can always count on your business, know where to find you and can even suggest your services to their friends, family or other business owners. Leaflets most definitely offer long lasting effects for not only your business’s customer base, but brand awareness too, so waste no time in having yours printed with Crystal Print today.
If you are in search of a cost friendly solution to increasing your business’s brand awareness, leaflet printing is the way forward. Having worked in the printing industry for many years, Crystal Print know that there is an array of benefits that come with leaflet printing and believe them to be extremely beneficial for any business. Make the most of your business and increase your brand awareness and choose Crystal Print for your leaflet printing today. We know you won’t be disappointed with our high quality leaflet printing, so get in touch with our team and we will cater to your every need!

Improving Your Businesses Advertising for the New Year

Crystal Print know that the beginning of the new year can be a tricky time for businesses and we are determined to help in any way that we can. Our team of highly skilled and experienced printers believe that improving your business’s printed advertising material can be of huge help to improve your business at the start of a new year. With years of experience in the printing industry behind us, we love nothing more than being able to help our customers in any way possible. Crystal Print offer a wide range of printing services for our customers and would like to help your business in the new year by printing new forms of advertising for your company.

By choosing Crystal Print for your printing this new year we will help and support your business and produce high quality advertising material with the aim that it will give you a boost in getting started again. Whether it be to promote your business with vehicle wrapping or having a new design for your printed stationery, we are here for you. We have put together a few of the ways which improving your advertising will help your business and hope they are of use to you.

5 Effective Ways to Advertise Your Business

Printed advertisements offer a brilliant way for your business to get the message out there that you exist and the type of services you offer. The list on advertising is close to endless, but Crystal Print have chosen five of our favourite advertising strategies. We hope that they are useful and help with your business’s advertising this year. Our top five advertising materials are:

1. Signage - There are a number of ways you can use signage to advertise your company. Crystal Print have found that vehicle signage is one of the most popular choices. Having advertisement material like vehicle wraps gives you  a 24/7 marketing campaign. Wherever you go, people will see your company name, logo and contact information emblazoned on your vehicle, leaving a lasting impression on anyone who sees you.
2. Clothing Printing & Embroidery - A good way to get your business’s branding out there is to implement a uniform into your workplace. This will help to generate brand awareness for your business and even out of work hours you are still advertising.
3. Business Cards - Business Cards are a brilliant idea for any business. They can come in handy at any time, unexpected or intentional by handing out your business card you are giving out a port of contact to a potential customer. Whether it be at a meeting, event, in the street or by post you can send your business’s contact details out in a small but useful fashion. Including your company name, logo and contact information, your business card can be stored or used immediately at a time that suits the client.
4. Leaflets - Leaflets can be very effective at advertising your business, if they are utilised in the right way. They can be used in a number of ways, by post to advertise your latest offers or at a business event to showcase your company’s services. Leaflets can come in useful for both expectant and unexpected customers, so whether you intentionally hand them out to people in the street or by off chance send them in a newspaper or post, they can generate sales.
5. Brochures - Brochures are a really good way of advertising and promoting yourself to other companies and your client base. If you have an office, you can keep brochures by the door so if clients are waiting to be seen they can have a read through and find out more about your company and the services you provide. They can also be posted through people's doors so they can give them a read and find out more about your business and how you can help them in their time of need.

Revamp Your Advertising

Refurbishing your advertising and coming up with new and exciting ways to showcase your business is a great way to improve your advertising material. If you already have existing advertising products such as: brochures, leaflets, business cards, or billboards then, it could be advisable to improve them with a revamp to keep them up to date and eye catching for customers. For example, if you have a poster which is worn down and out of date, we at Crystal Print know that people will often overlook unappealing and dull. Make the most of what your business has to offer and showcase yourself in the best light and choose Crystal Print today for all your printing needs! We will help with all areas of your printed advertising to ensure both existing and potential customers are amazed at your products and services.

How Crystal Print Can Help You

Crystal Print are in a very good position to help businesses that need to improve the print side of their advertising. We have extensive knowledge in this field and are able to assist you to advertise your business with our printing services. We aim to provide only the highest quality print products in order to get your business the most revenue that it can possibly generate all year round.

As a company, Crystal Print are able to offer a bespoke service unique to every company. We are able to listen to exactly what you need and how you want to advertise your business. Furthermore, we will advise you on how to properly go about it to get the most revenue for your company, from both clients and potential customers. By catching their eye and making them attracted to your company, this will increase the chances of them getting in touch with you if they ever need any of your services.

Why Print is More Valuable Than Digital?

If you were to print out the whole of the Internet, the stack of paper would go further than Apollo 11 travelled to the Moon. It’s a good job we don’t need to read all of that printed information. It makes the internet a lot more convenient to use as it is not printed. Also, it means that if there is a mistake, it can be corrected easier.

There are a few reasons found out from a recent study conducted by the Temple University Center for Neural Decision Making suggests that print has some significant advantages over digital content. We here at Crystal Print are going to tell you a few of those reasons.

Stimulation of emotions

Our emotions seem to be stimulated more by printed materials than they are by digital things. For the study, they used bio-metric analysis of emotional response and they found that all of the signals of emotional engagement, like sweat production, heart rate and the amount of body movement were lower with digital than print.

Desirability of the product

Desirability is a hugely significant point for e-business because it seems that some people desire products that are shown to them in printed form more than they want exactly the same product presented to them in digital, suggesting that your conversion rate is higher for print than digital.

Confidence and memory speed

The study found that people were a lot less confident remembering digital information than they were with printed material. Also, they were able to recall information from print quicker than they could from digital.

The time of engagement

From the study, they found out that people spent a shorter amount of time reading digital information than they do reading exactly the same information in print. This means that people spend longer scanning printed materials and don’t just glance at it once and move on. They actually take time to read it.

What does this mean?

In conclusion, the research conducted by Temple University Center for Neural Decision Making shows that your business has a better chance of gaining a more in-depth relationship with your customers and you can actually achieve more sales if you use printed material. If you are searching for a top quality printer in the Essex area, look no further and call on the experts here at Crystal Print! Simply give us a call today and we will show you the reasons why you should stick to printing when advertising and promoting your business!

Guide to creating the perfect Business Card

A business card is one of the most important forms of marketing for any business. More often than not a business card will be one of the first interactions a customer will have with your business. During the first few seconds of finding out about your business, customers will instantly make decisions about both you and your business. This is why it is extremely important to make sure that your business has an amazing first impression. Crystal Print have put together a simple guide on how to create the perfect business card to help you to stand out from the rest of your competitors.

Where to Start?

Whether you are a new business, or just investing in your first set of business cards it can be unclear on where and how to start the process. Does it need research? Do I need a design plan? Here at Crystal Print we appreciate that you may be unsure of how you would like your business card to turn out, and we are here for you through every step to provide help and guidance. If you are pushed for time or are just unsure on your business card, Crystal Print will provide you with everything you need to achieve that eye-catching, top quality business card.

1. Choose a product

Choosing the product is one of the most important steps of the perfect print. No matter if it is a business card or leaflet, the styles and layout of the product can reflect different things. Most businesses will provide a template or a gallery to showcase examples of their work. It is best to take the time to look through these in order to find the best product type to suit your business and its needs. These examples will show you what the finished result will look like and will determine whether or not they are beneficial to your needs.

2. Download a File

When you have chosen your desired template or preferred example, you can either download the file or inform the printers of which example you like best. From there you will be ready to input your businesses information, logo and colour scheme.

3. Creative Artwork in the File

Now that your template is ready for your businesses information, you can include your text and graphics. With it only being a business card, remember to keep things basic and not over crowd the card. Keep it simple and stick to the basics: business name, email, address, phone number, website, maybe a strap line and a logo. Remember, your business card must be easy to read, so don’t make the text too small or overcrowd the card with too much information.

4. Place Order and Upload File

When you are happy with design and overall look of your business card, go ahead and place your order. You can save your template as a print ready pdf and email or upload it ready to begin the printing stage. Business cards can come in a wide range of papers, weights and finishes so it may be wise to consider any extra touches to make the most of your business card.
Now that the stages of preparation for your business card is ready, everything will then be passed onto us here at Crystal Print. So sit back and relax, the next time you hear from us could be when your printing is ready and printed. If you have any further questions on our business card printing services, please don’t hesitate to give us a call today to discuss your needs further.

6 Top Tips for Designing Business Cards

Crystal Print have put together 6 tips containing useful advice and information for creating a successful business card. When it comes to getting your business out there and heard, you need to do the job right, to ensure your message is being passed across correctly and professionally. In many circumstances, your business card will be the first interaction they have with your business, so it is important to introduce your business appropriately. We have 6 simple tips to help create your business card to the best potential, and represent your business in a positive manner.

1. Utilise Both Sides

More often than not, businesses will only use one side of a business card. This means you will be leaving a whole side blank, where you could be showcasing some information, details, your logo or images about your business. By using the extra side, it gives you more space to promote who you are and what it is you do. This is not forgetting to keep one side the most important with more information, but by offering more information to flip over onto, could be the difference to a sale or the customer contacting you.

2. Ensure All Text Is Clear

Just like any other printing, the text within should be clear and easy to read. Choose a font and text size which is easy to read for all of your customers. This will make the information and overall experience of reading your business card much easier. Customers will be able to pick up a business card, and read clearly all of the information and will be easier to understand and digest. If your business has its own font it uses, then it would be sense to follow on with this on your business card, providing it was easy to read and is clear.

3. Keep It Simple

Don’t overflow your business card, allow everything to have its own space and only include the most important information. Ensure all of the information is clear and easy to read. Using both sides of the business fine is brilliant, but over crowding it could deter customers. A great way to include all the information necessary would be to have: your business name, your name, contact number, email address and position in the company. On the reverse of the business card, you could centre your business’s logo, which will show clearly all of the important information, and is simple and easy to read. Adding the address of your business or website could be added too, but always keep in mind not to have your business card look over cluttered.

4. Don’t Forget About The Bleed Area

It is really important to always allow some room for the bleed area on a business card. If you don’t leave any space for the bleeding area, it will more than likely spoil the overall look of your card. You should always leave around 3mm for the bleed area of your business card, unless the background is white. This will make sure that none of your borders, text or important areas of the business card is missed out during the printing process. Allowing area for the bleeding area will also guarantee that your business card will be printed exactly how you wish. Don’t forget to allow around 3mm of your business card for the bleeding area, and make sure nothing is missed or cut off in the printing process.

5. Quality Paper Goes Far

Choosing higher quality paper can go a long way in terms of business, and business card. This can more often than not, be the first bit of contact they have with your business, so making the first impression count is key. This can give you the perfect chance to showcase your business in the best possible way. If your business card is flimsy, it will instantly portray a bad impression on a potential customer, and could deter them from proceeding further into a sale or contacting you. Having high quality paper for your business card will give a more professional look for potential customers. Your business card will be far less likely to getting damaged in any way and will last in a better quality for longer all through choosing a higher quality paper. This could be the difference between a customer choosing your business over someone else, so it is wise to consider higher quality paper.

6. Consider Choice of Colours

The colours used is almost as important as the text within the business card. The choice of colours used are vital, in order to have a successful looking business card. This is not to say that many different colours and shades have to be imputed onto your business card. Choose colours that are relevant to your business or industry. Whether this be the colours of your logo or house style, try to stick to the same colours used in your everyday business. When choosing a suitable colour, it is important to make sure that the text and font is still readable and easy to understand. If you are using black font, it would make sense to avoid dark colours as a background or as a main colour as the text will become difficult to read. Sticking to one colour could be all that it takes to have a successful business card, so chose a colour or colours that will best suit your business or industry.

Crystal Print hope that our 6 tips help towards making the most of your business card. If you do require any help or advice on business cards or our service, please be sure to give us a call today. We are more than happy to help with all of your questions and queries to ensure you make the most of our business card printing.

4 Things to Avoid With Leaflets

Crystal Print know how important it is to have a brilliant leaflet which stands out from the rest. However, time after time it is becoming a common occurrence that leaflets become too busy and untidy. When done correctly, leaflets are a brilliant way to promote, advertise and inform your customers, so it is important to do the job right. We have seen some excellent, and also some bad leaflet designs over our time, so we have taken the time to help and advice on how not to design your leaflet.

 1. Don’t Over Clutter

Has your business got a huge event or sale on? There’s no need to cram everything into the leaflet as it will be cluttered the reader will lose interest. Pick out the highlights and main points of your event or sale and focus on the key points. If there is a sale, there’s no need to list every single sale item, choose two or three of the important and popular items and stay focused on them. You will lose your customers attention if you have many messages coming from different areas. Stay focused to a few key points and keep your information, text and images short and sweet and minimal.

 2. Stay Consistent With Text

Having capitals or different size text can work well for key messages but it is important to make sure it flows throughout your leaflet and is consistent. Stick to using the same font, colours and sizes as much as possible, as it gives an overall better presentation of your leaflet and will work better to read. Title sizes and regular text can be of different sizes but make sure it is continually the same throughout. By having consistent text sizes and font in your leaflet, it makes the read of the leaflet a lot easier and free flowing. For the best results stick to a re-able and understandable size and font for your text, so it makes your leaflet easy and simple to read.

 3. Have a Clear Message

One of the most important things to remember when it comes to any kind of printed marketing is to keep to a clear and simple message. Make it as clear as possible for your audience and potential customers to know what your message is. Stick to one subject and avoid going into more than one subject. This way all of your customers or people reading your leaflet will have a clear understanding of what your message is. There will be no need for question, as with a leaflet that has been designed and made correctly, it will be an easy read and the correct message will be put across.

 4. Use Colours To Compliment Your Brand or Event

The colour of your leaflet has a huge impact in the printing world. Choosing the right colour is an important factor of your leaflet. The wrong choice of colour can be the do or don’t in a customer's purchase. It is best to choose your colours that compliment your brand or event, if you have a logo or website, use these colours so that all of your work is constant throughout. Dark and dull colours can give an instantly bad view of not only your leaflet but your brand too, by choosing light colours it gives the impression of a bright and cheerful event or brand. With text however, black or dark colours are often best as it makes it easier to read the text. Too much colour can also make a bad leaflet, it is difficult work to ensure your leaflet not only stands out, but keeps the reader’s attention. Having a leaflet which is based on a white background, with blues and pinks in with black text can be effective and will not only allow the colours to stand out, makes the reading a lot easier.

For a professional and well made leaflet, make Crystal Print your first choice printers today.

5 Steps to Designing the Perfect Brochure

When it comes to designing an effective brochure for business marketing, Crystal Print have many years experience from working with local businesses in Essex. Below we have listed 5 of our top tips top help you design the 'perfect' brochure. Hopefully this will help you along the way, but if you still need help, you could always give us a call..... Happy reading!

Choose a software tool

Choosing the right software tool when creating your brochure is key. If you wish to design and create your own brochure you may choose to use: Adobe Photoshop, Illustrator, Quark Xpress or Microsoft Publisher. If you know what you are doing this could be an easy job, before you decide what you are going to do, research these software's tools to see which one best suits your needs for your brochure.
If you feel like you don't have the ability to do this, seek help from professionals who can, this way you can still input what you require on your new brochure and get remarkable results!
Know and understand your print size.


It is a common factor when printing that businesses have trouble understanding what a design size means in relation to printing size. Try to familiarise yourself with printing sizes. For example, don't use a 110mm x 75mm design layout on a 105mm x 74mm printing paper. If you submit a print when the sizing is wrong, it is likely that you will lose your printing resolution, this means the printer may have to stretch or shrink the brochure design so that it fits the paper. Try to understand the printing sizes before its too late, as this could easily ruin your design.

Allow for bleed

The term 'bleed' can be misunderstood by many. The process of printing brochures involves printing together in sheets. The blade which cuts out each brochure is extremely accurate, however after cutting thousands of pieces, it is likely it will fluctuate slightly over the course of the printing order. In order for your brochure to be less effected, allow for bleed. To allow for bleed it is advised that you expand your brochures design to be slightly over the established boarders of the page. This means, once the page has been cut, you will have solid ink coverage from edge to edge and corner to corner. Try to design your brochure with an extra 1/8 inch coverage beyond each edge to avoid being effected by bleeding.

Using high resolution images

Poor image resolution means you have a poor quality leaflet. Having high resolution images is vital and can be the difference between someone choosing your brand over someone else. Using high resolution images in your leaflet is critical if you want your brand to step forward not only as having a professional leaflet, but as a brand in general. Nobody will take your brand seriously if you produce a leaflet with low quality images as it gives a poor first impression. By having high quality resolution images it creates a professional and the best approach possible for your brand. Using stock images are cost effective, but will not give your brochure a professional appeal. Use your own high resolution images and you won't go wrong.

Paper

Paper is available in different shapes, sizes, weights and textures. You may be unaware of all the possibilities there are with the different kinds of paper. It is important to familiarise yourself with the different kinds of paper available so that your brochure and your brand get the most out of the paper and the effects didn't paper can potentially have. For example, by using heavy paper it can create a more professional and expensive looking brochure. Not only will this make the brochure and your brand more professional, it could be more cost effective than you think.

Remember

Being original and creative with your brochure is admired massively. Having a brochure is a great chance to explore and promote your business. If you feel like you need in house printing to make the most of your brochures, give Crystal Print a call today.

Whether you need any help and advice or just some general information about our high quality brochure printing, don't hesitate to give us a call today, and one of our dedicated team members will be happy to help.