How To Ensure Complete Leaflet Success

Here at Crystal Print, we’ve been operating as expert leaflet printers for many years now, which means we have been able to pinpoint some of the key ways to achieve success when you’re marketing your brand, products and services with leaflets. As experienced printers, I think it’s fair to say that we’ve seen a lot of leaflets over the years, which allows you to rest easy with the knowledge that we know what we’re talking about. So, let’s get into it. Here are the steps to ensure complete leaflet success.

Use A Time Bound Offer

One of the best ways to ensure success when marketing your business with leaflets is to use a time bound offer. Utilising a time bound offer will help to draw people into your business, as they will need to use the offer before the time is up. For example. During the summer months, you could offer a discount until the summer ends, which is a surefire way to bring in customers to your business, in quite a short space of time. It’s important to remember to put an end date on your offer, however. This is because, if you forget, people can utilise the offer whenever they like, which could cause major problems for your business and may lead to you losing money. Here at Crystal Print, we strive to help your business increase its outreach and want you to make money off of the back of our printed leaflets, which is why we’ll help you in any way we can.

Logo Placement

The placement of your logo is one of the most important things to consider when using leaflets to market your business. Many companies just put their logo at the top and forget about it, but Crystal Print know different. In fact, the best place to put your logo is close to the bottom of your leaflet. If your leaflet is printed to a high standard, which ours are guaranteed to be, customers will want to keep reading it. This will enable people who are genuinely interested in your services to find your logo and information, which is a lot better than just thrusting it into a customer's face before they even start to read your leaflet. Is your logo a tad outdated? Well, putting it at the top of your leaflet can be quite off-putting to potential customers.

Aesthetically Pleasing Images

Having aesthetically pleasing images is one of the easiest way to catch a customer’s attention. Are you displaying leaflets in a rack? If so, people walking past your shop or the rack itself will notice the high quality, striking images on your leaflet and may possibly be persuaded to pick it up and read more information on your business and the services you offer. In short, high quality images allows potential customers to find out just what your business is about, as soon as they lay eyes on your leaflet.

Use The Back

At Crystal Print, we believe that leaflets should not just be one sided, it’s important to utilise the space on the back as much as you can. Have you used a time bound offer? Well, this is the perfect place to expand on that! Using the back of a leaflet can help grasp the attention of potential customers, as no matter which side they pick the leaflet up, they have something to look at and read. If you’re looking to expand on the services you offer, using the space on the back can act as another full leaflet. Utilising the back space effectively can help to persuade the reader to keep your leaflet and use it whenever they are in need of your services.

Short Headers

When creating a new leaflet, it’s highly important to write your headline as if you’re writing a newspaper article. A short and clear header can help entice people into reading your leaflet. This is because, when people are going about their day to day business, they want information quickly. Catching the eye of potential customers when marketing your products and services is vital, which is why short and snappy headlines are perfect when looking to ensure complete leaflet success.

Get In Touch With Crystal Print Today!

We hope this informative blog has been of use to all who read it. If you require additional information on our amazing leaflets or any of the other services we offer, be sure to get in touch with us today on 01277 650661 or 01277 658844 We’re always here and ready to take your call, answer any questions and deal with any enquiries that you may have about our services. We look forward to hearing from you.

The Importance of Printing

Every business, no matter its size can benefit from printing. Whether you choose to have 1 or 10 forms of printing, you’re sure to be amazed at just how much is on offer from a simple range of printing services. From business cards to leaflets, clothing to signage, Crystal Print have you covered no matter what. In this month's blog we are going to be outlining the importance of printing and how it can benefit your business.

How Can Printing Effect My Business?

Printing is so important in this day and age for businesses as it offers solution to getting potential customers away from their phone and taking time out to take note of the printing you offer. This mean that your printing not only needs to be of a high quality, but effective and eye catching too. It goes without saying that the more printing materials you have, the better chance of surviving your customers have against your competitors. This is due to the fact that you will have various prints and options, allowing you to target multiple customers and widen your customer base. So if you’re interested in making the most of your business, look no further than Crystal Print for a simply outstanding service.

No matter the size of your business, you're sure to reap various benefits from using printing. Not only will it help with your advertising, it can also potentially set you aside from your competitors if you have more advertising methods than them. This will therefore put you in a much higher place for advertising than if you were to just stick to a website or word as mouth as you are putting your business and message out there in a number of ways. Stay ahead of your competitors by utilising as much of our printing services as possible and you will put your business in a much higher position for the services you provide. Don’t let your business’s skills go to waste and choose Crystal Print for all your printing and advertising. We’re more than happy to help you and your business progress further and further.

10 Benefits of Printing

Your business can benefit from using printing in a number of ways, whether it be through increasing your brand awareness or customer base. Without doubt, you’re sure to see a long lasting, positive impact from using printing. This is mainly down to the fact that people like to take a break from technology and respond better to printing that they can hold and read at a time that suits them. Don’t let your business get lost in the crowd, thrive on printing and choose Crystal Print for simply the best printing around! Some of Crystal Print’s most favourite benefits of using printing within a business are:

1. Increased brand awareness/audience
2. Customers can save your print to use at a time that suits them
3. Extremely effective and responsive
4. Visually appealing prints
5. Constant opportunities for growth
6. Print can last forever!
7. Engagement with reader never fails
8. You decide how you sell your business/product/service
9. Cost effective
10. Great for easy marketing and advertising

Choose Crystal Print

For a friendly, reliable and reputable printing service in Essex and throughout the UK, look no further than Crystal Print. Our team come with years of skills and expertise so be sure to get in touch with us today. We’re more than happy to help in any way possible be it with helping and advising or providing you with simply the best quality printing. No matter what, Crystal Print will always go above and beyond to ensure a top quality service regardless of the size, timescale or price. So what are you waiting for? Get in touch with the professionals at Crystal Print and avoid disappointment today. If you would like to know more about us or complete an order please do not hesitate to ask by calling us today on 01277 650661. A member of our team will always be around and happy to help. We look forward to hearing from you soon.

How Signage Can Be Beneficial To Your Business

Regardless of whether you have just started a new business or you have been operating for a few years, signage is massively important. At Crystal Print, we have been offering our signage services to our clients for many years now, which means we are experts at what we do. It also means that we have been able to notice a few benefits that properly utilised signage can bring to a business, which is why we have decided to outline a few of the key benefits in this blog. No matter if you’re a new business, an established one looking to rebrand or even if you’re simply looking to improve the visibility of your business, signage should be a crucial part of your marketing strategy. Signage can help to make an impact on your intended audience and can create a very strong visual brand, which makes your target market aware that you are operating and are more than willing to offer them your services.

The Benefits Of High Quality Signage

At Crystal Print, we know that high quality signage can hugely benefit any business, if utilised properly. Good signage can be beneficial to your business in a number of different ways, including:

Improved Brand Awareness

Your customers are more likely to buy from a business they have heard of, rather than one they haven’t heard of. This is why maximising your brand awareness is one of the most important things to do when marketing your business, and signage can be one of the best ways to do just that. Eye catching signage can help to advertise your business to people who, over time, may become customers. It also helps to expose your business to already existing customers, which cements the fact that you’re a business who know what you’re doing. Brand awareness should be one of the first things that you try to maximise as a business, which is why we offer our simply magnificent signage services to all of our customers, here at Crystal Print.

 

Differentiate From Your Competitors

If you feel that your business is ‘just part of the crowd’ in your industry, signage can be hugely beneficial to you as a marketing technique. Good, high quality signage helps to differentiate you from your competition and build a simply unique brand. The more unique and distinctive your signage is, the more you will stand out and the more chance you have of generating new customers. Standing out is one of the most important things a company can do as it can help to generate you revenue on a massive scale, through building your customer base.

Improves Functionality

Now, we know that signage has a promotional purpose to any business who is looking to market their brand and their services, but signage helps in a functional role, too. If utilised correctly, signage can help to direct people to your business and products, as well as helping to inform them when you are having a sale or promotion. Due to the functionality of signage, it helps to raise awareness of your marketing activities as well as improving the experience you give to your customers, when providing them with your products or services.

Cost Effective Marketing

Are you trying to advertise your business on a budget? If so, high quality signage from Crystal Print is absolutely perfect for you. We offer truly cost effective prices on all of our signage products and services, which allows you to advertise your business and services effectively, whilst not going over your budgeted allowance. If there is one way to advertise your business as best you can whilst saving money, signage is it. Help your business to generate customers, which in turn generates revenue, by using our amazing signage services.

High Quality Signage - Contact Crystal Print Today!

We hope this blog has helped to educate you on the importance of signage and how beneficial it can actually be to a business. If you are looking to invest in some truly high quality signage, feel free to get in touch with us today. Alternatively, if you would like a bit more information about how we can help you before you make a decision, check out our signage services. We’re sure something will catch your eye!

Business Start Up Musts, Tips & Advice

With new businesses starting up every day, getting it right is key. No matter the industry you’re going into, you need to be aware of your competition, target, spending and most importantly your advertising. Without advertising your business could finish before it’s even started. This means that you need to get your advertising, promoting and marketing done right in order to give your business a chance.

To help make this process less daunting and easier to understand, Crystal Print have broken down four important areas of your business’s advertising to help make it more manageable. From printing to clothing, copying to signage, being able to promote your business in the right way is extremely important in order to ensure your business becomes the next big thing in your area. Check out the sections below to discover what’s involved in advertising and how each strategy can be utilised within your business to make you better than the business before, and the one after you!

Printing

Being able to get your message across in a professional and controlled manner, printing offers the perfect solution to increase brand awareness and showcase the best areas of your business. Whether you are promoting or advertising a product, service, current sale or your entire business getting the right message across is key. You need to show that you are professional, hard working business who is keen to give all of it’s customers a top quality product / service whilst staying with a cost friendly margin. Your printing will show the best of your business but without it, you could quite easily fall under the radar and people could be missing out on what you offer. You can never have too much printing, hence why Crystal Print offers the whole lot! We have you covered in all areas of printing including:

• Business Cards
• Leaflets
• Invoice pads
• Brochures
• Compliment slips
• Letterheads
• Calendars
• Funeral announcement cards
• Order of service
• Portrait printing
• Canvas printing
• Memorial cards
• Invitations
• Place name cards
• Table menus
• Table plans
• Correspondence Cards
• Labels
• Christmas Cards

Clothing

Ordering printing, copying and signage for your business is great, but without the right clothing your business could be portraying the wrong message. Do you want to show customers’ that you are professional and dedicated? Then without printed uniforms you could be giving potential customers the wrong idea about your business and what you do. With our T Shirt Printing available from just £3, there is no reason as to why you can’t showcase a good representation of your business. We offer a wide range of clothing available for personalisation and embroidery including:

• Polo shirts
• T-shirts
• Sweatshirts
• Fleeces
• Hoodies
• Caps and beanies
• Body warmers
• Coats
• High visibility clothing
• You name it, we’ll do it!

Copying

For newly started businesses, you will find that you require a lot of copying and digital printing to help promote your business. Whether the copying is to be kept in the shop or office or to go out to customers, you need to keep a consistent quality in order to prove to customers you are doing your all, not cutting corners. Here at Crystal Print we offer a wide variety of copying, putting you in control of what you would like printed or copied in order for your business to not only suit the needs of the client, but is portrayed in a way you imagined it to be too. Whether you are copying a menu, price list or just the latest notes for a meeting, Crystal Print are here to provide fast, sufficient and expert quality copies. Our colour copying is available from just 9p too! We can copy a range of size documents which include:

• A5
• A4
• A3
• A2
• A1
• A0
• 1 sided
• 2 sided

Signage

Are you opening up a new business in a shop, office or property? Then you will most likely need signage to indicate to your customers who and where you are. Signage is a perfect representation of any business as you get to include information such as: name, logo, website, contact info and images. Your signage needs to be kept interesting, detailed and informative so it can not only show customers who you are, but leave potential or unexpected customers curious to what it is you do, so that they want to enter your business. Our signage will help your business to not only stand out from competitors but be highly beneficial to increase brand awareness. No matter your needs for shop signage or banner printing, Crystal Print are the expert printers to call on.

Whatever Your Needs, Choose Crystal Print!

Our team at Crystal Print and here to help you no matter what, from newly started businesses to businesses with decades of of experience. Whether you require 10 or 10,000 prints, look no further than Crystal Print for all of your printing needs. Our team of experts will be able to assist, advise and produce some of the best quality prints in all of Essex, giving you ample opportunities to present your business and show customer exactly what you’re made of. Feel free to browse through our Gallery and Testimonials today for ideas and inspiration on how you can make the most of your business through printing and signage.

We offer a diverse range of services to help ensure you completely make the most of your products, services and most of all your business. So for all your printing, clothing, copying and signage needs, you know who to call… Crystal Print! After all, we have became the first choice printers and sign makers for a large number of people living within Billericay, Basildon and surrounding Essex areas!

London Marathon 2016

With the London Marathon fast approaching, now is the time to get your outfit sorted. Yes, a marathon isn’t a cat walk or a red carpet event, but having your very own T Shirt printed for just £9.95 will help you on your way.

Set to take place on 24th April 2016, the gruelling 26.2 mile race helps raise thousands of pounds for charities around the world every year. With more than 120,000 applications for this year's marathon, it’s important that you arrive in style with your very own personalised top.

The London Marathon is an important event for everyone up and down the country, as most runners take part for charity to raise money for good causes. Whether you are completing the marathon for a popular or local charity, Crystal Print will be with you every step of the way (literally).

All for a great cause

This year’s charity of the year is the NSPCC. On the 30th year anniversary from ChildLine first starting up, this charity is a great cause and helps many children and families stay in a safe and protective environment. The London Marathon are attempting to raise £2.3 million to help every child in need and of course, Crystal Print are totally behind this. So for every step, mile and road you run down, you’re not just doing it for yourself, but many children, families, adults and organisations will benefit from all pennies raised too.

You may end up putting blood, sweat and tears into the marathon, so it’s important that you look good whilst doing so.

Running Top Printers Essex

Whether you are looking to have your name, charity or sponsor printed onto your top, Crystal Print will be more than happy to do this for you. For both marathon runners and family members, choosing us to print your top for the big run on 24th April is sure to give you a huge motivational kick.

If you are looking to get your hands on your very own printed top for the London Marathon, be sure to choose Crystal Print for top quality finishes and even better prices.

All tops are available in a large range of colours and sizes, right up to 6XL. Call us on 01277 650661 to order your top and to specify the requirements, colour and personalisation you require. A member of our team will be happy to help in any way possible and ensure you have an amazing outfit for the big day.

Before we go, we’d like to wish all runners the best of luck in the London Marathon and hope you thoroughly enjoy the day. Ciao for now.

5 Reasons Printing is More Valuable Than Digital

The main question that gets passed around is “What is more valuable, printing or digital?”. There are of course two sides to every story, but the team at Crystal Print believe the answer of this question to be printing. With printing offering a wide range of opportunities and chances of advertising that digital could never offer, we believe printing to be the most successful form of promoting a business. We have pulled together 5 main reasons as to why printing is more valuable than digital and hope that you seem the same too.

1. Judgement

The appearance of your advertising is key, although digital marketing may wow you at a first glance, printed materials can come to a HD print with a more familiar and friendly feel to the way you advertise. If the advertisement looks too good to be true, it most probably is so by sticking to what you know and choosing printing, you will receive a high quality finish you expect with no nasty surprises.

2. Reader Capability

Reader capability is one of the main reasons that we believe that printing is more valuable than digital. Studies have shown that people prefer to read something printed rather than something in a digital format, so it is of vital importance that you remember this when advertising your business, your services or your products. If your customers physically have something in front of them to read, it could potentially persuade them to invest in your services.

3. Engagement to Customer

Studies show that printing is far more user friendly that digital, meaning the amount of time people spent reader a printed advertisement is far longer than reading digitally. If you are looking to move forward with your business’s advertising, printed documents offer the perfect solution. Not only is your reader able to hold the printing for themselves, they can choose when they want to read the document, whereas digitally they may see it once and never again.

4. Emotional Stimulation

Are you aware that printed materials appear to stimulate people’s emotions more than material in a digital format? The study that found this used biometric analysis of various different people’s emotional responses to both printed and digital material, and found that every signal of emotional engagement, such as sweat production, heart rate and the amount of body movement, were all higher with print than with digital. This just further proves that printing is more valuable than digital, because if you can generate emotional engagement with your products, the customers are a lot more likely to contact you and use your services.

5. Trustworthiness

Paper advertising feels much more trustworthy than what you see online, as you never know who or what you can believe. Digital marketing has to be done very carefully in order to show that they are a trusted business, but with printed paper you can make the judgement for yourself as you don’t have to worry about the online world of scams. All in all, printed advertising provides a much more higher chance of sales due to the fact that customers read the document for longer and at a time that they choose.

How Crystal Print Can Help You

Here at Crystal Print, we have been working in the printing industry for many years now, which has allowed us to hone and develop a few of our skills in order to help our clients better with their printing needs and requirements. We are blessed with a fantastic team of printers who are extremely dedicated to providing only the highest quality products for our customers. No job is too big or too small for us here at Crystal Print, we undertake jobs of all sizes in order to meet all of your needs and desires. Regardless of what you need, be it 5 business cards or 500 business cards, we have got you covered.

We care about and value each and every one of our clients and thrive on complete customer satisfaction, so you can rest assured that you are in good hands with us here at Crystal Print and you will get the best value for your money. Why not give us a call today on 01277 650661 or 01277 658844 to find out a little bit more information on how we can help you with all of our printing services? Alternatively, take a look around the rest of our website to find out what we’re all about, we look forward to working with you.

How Using Leaflets Will Increase Brand Awareness

Leaflets may look small, but they can have incredible benefits on a business. If you are in search of a cost friendly, effective form of advertising that will increase brand awareness, leaflets are by far the perfect choice. We believe that leaflets have many benefits and plus points, so much so the list is almost endless! However, in terms of increasing brand awareness you will be amazed at just how much something as simple as a leaflet has to offer. The team at Crystal Print have put our heads together to come up with the top five reasons why leaflets will help with your businesses brand awareness. We hope that they are of use to your business and you see a true improvement on your business’s customer base, profits and brand awareness.

1. Tangible

With leaflets offering a print that is there to hold and read at a time that suits the reader, it is more likely that it will result in a sale and increase brand awareness. This is due to the fact that the reader will feel no pressure into taking in the information or being interested in what is in the leaflet. By having a printed leaflet that can be touched and read through at the customer's convenience this will give the reader a relaxed and laid back approach to your services or products. Realistically, this gives you a much higher chance of moving forward to a sale and also increasing your brand awareness.

2. Affordable

Available to buy in mass amounts, having bulk leaflets printed gives you a cost friendly solution to increasing brand awareness. By having a affordable form of printing, it means you target and reach out to more people now that your branding strategy is cheaper. Here at Crystal Print our leaflet printing is available in bulk orders, giving you an amazing opportunity to save big and hit a large customer base! This will in fact increase your brand awareness more than you may realise as you are able to have more leaflets printed at a cost effective price, and therefore send out more leaflets to a larger proportion of customers.

3. Target Who You Choose

Printed advertising puts you in control of who you target, this allows you to determine where, who and when you hand out your leaflets. This will give you free reign into increasing your business and will only make your business better than it already is! You will be able to do many things with your leaflets including:

• Hand them out in towns to passers-by
• Leave them in shops for people to pick up on their own accord
• Post them to houses and businesses
• Have them inserted in local magazines and newspapers
• Place inside packaged orders
• Hand them out at events and exhibitions

4. Personal

If you are looking for a printed material that will not only give your customer a personal experience, but can kick start a customer relationship, leaflets are the perfect way to do this. They allow you to not only meet your potential customers face to face whilst handing out your leaflets, you can also leave a personal touch by having a box to insert their name or business. If you are interested in being totally individual with each print, you could even have their business name printed on which could be the difference in having or not having a sale. For printing material that will not only help with customer relationships but brand awareness to, Crystal Print believe that leaflets are the perfect solution.

5. Long Lasting

Your leaflet could find itself on a customer's’ fridge, draw or worktop until your services come in handy. For example, if you offer T - Shirt printing, the leaflet could be saved until they require this kind of printing. Not only are they long lasting in the sense that they can be kept, they can leave ever lasting memories for a customer if they always have your business remembered when seeking a T - Shirt printer. This will then in fact, grow your brand awareness as they know they can always count on your business, know where to find you and can even suggest your services to their friends, family or other business owners. Leaflets most definitely offer long lasting effects for not only your business’s customer base, but brand awareness too, so waste no time in having yours printed with Crystal Print today.
If you are in search of a cost friendly solution to increasing your business’s brand awareness, leaflet printing is the way forward. Having worked in the printing industry for many years, Crystal Print know that there is an array of benefits that come with leaflet printing and believe them to be extremely beneficial for any business. Make the most of your business and increase your brand awareness and choose Crystal Print for your leaflet printing today. We know you won’t be disappointed with our high quality leaflet printing, so get in touch with our team and we will cater to your every need!