Monday, 14 December 2015

Why Print is More Valuable Than Digital?

If you were to print out the whole of the Internet, the stack of paper would go further than Apollo 11 travelled to the Moon. It’s a good job we don’t need to read all of that printed information. It makes the internet a lot more convenient to use as it is not printed. Also, it means that if there is a mistake, it can be corrected easier.

There are a few reasons found out from a recent study conducted by the Temple University Center for Neural Decision Making suggests that print has some significant advantages over digital content. We here at Crystal Print are going to tell you a few of those reasons.

Stimulation of emotions

Our emotions seem to be stimulated more by printed materials than they are by digital things. For the study, they used bio-metric analysis of emotional response and they found that all of the signals of emotional engagement, like sweat production, heart rate and the amount of body movement were lower with digital than print.

Desirability of the product

Desirability is a hugely significant point for e-business because it seems that some people desire products that are shown to them in printed form more than they want exactly the same product presented to them in digital, suggesting that your conversion rate is higher for print than digital.

Confidence and memory speed

The study found that people were a lot less confident remembering digital information than they were with printed material. Also, they were able to recall information from print quicker than they could from digital.

The time of engagement

From the study, they found out that people spent a shorter amount of time reading digital information than they do reading exactly the same information in print. This means that people spend longer scanning printed materials and don’t just glance at it once and move on. They actually take time to read it.

What does this mean?

In conclusion, the research conducted by Temple University Center for Neural Decision Making shows that your business has a better chance of gaining a more in-depth relationship with your customers and you can actually achieve more sales if you use printed material. If you are searching for a top quality printer in the Essex area, look no further and call on the experts here at Crystal Print! Simply give us a call today and we will show you the reasons why you should stick to printing when advertising and promoting your business!

Monday, 30 November 2015

Guide to creating the perfect Business Card

A business card is one of the most important forms of marketing for any business. More often than not a business card will be one of the first interactions a customer will have with your business. During the first few seconds of finding out about your business, customers will instantly make decisions about both you and your business. This is why it is extremely important to make sure that your business has an amazing first impression. Crystal Print have put together a simple guide on how to create the perfect business card to help you to stand out from the rest of your competitors.

Where to Start?

Whether you are a new business, or just investing in your first set of business cards it can be unclear on where and how to start the process. Does it need research? Do I need a design plan? Here at Crystal Print we appreciate that you may be unsure of how you would like your business card to turn out, and we are here for you through every step to provide help and guidance. If you are pushed for time or are just unsure on your business card, Crystal Print will provide you with everything you need to achieve that eye-catching, top quality business card.

1. Choose a product

Choosing the product is one of the most important steps of the perfect print. No matter if it is a business card or leaflet, the styles and layout of the product can reflect different things. Most businesses will provide a template or a gallery to showcase examples of their work. It is best to take the time to look through these in order to find the best product type to suit your business and its needs. These examples will show you what the finished result will look like and will determine whether or not they are beneficial to your needs.

2. Download a File

When you have chosen your desired template or preferred example, you can either download the file or inform the printers of which example you like best. From there you will be ready to input your businesses information, logo and colour scheme.

3. Creative Artwork in the File

Now that your template is ready for your businesses information, you can include your text and graphics. With it only being a business card, remember to keep things basic and not over crowd the card. Keep it simple and stick to the basics: business name, email, address, phone number, website, maybe a strap line and a logo. Remember, your business card must be easy to read, so don’t make the text too small or overcrowd the card with too much information.

4. Place Order and Upload File

When you are happy with design and overall look of your business card, go ahead and place your order. You can save your template as a print ready pdf and email or upload it ready to begin the printing stage. Business cards can come in a wide range of papers, weights and finishes so it may be wise to consider any extra touches to make the most of your business card.
Now that the stages of preparation for your business card is ready, everything will then be passed onto us here at Crystal Print. So sit back and relax, the next time you hear from us could be when your printing is ready and printed. If you have any further questions on our business card printing services, please don’t hesitate to give us a call today to discuss your needs further.

Monday, 12 October 2015

6 Top Tips for Designing Business Cards

Crystal Print have put together 6 tips containing useful advice and information for creating a successful business card. When it comes to getting your business out there and heard, you need to do the job right, to ensure your message is being passed across correctly and professionally. In many circumstances, your business card will be the first interaction they have with your business, so it is important to introduce your business appropriately. We have 6 simple tips to help create your business card to the best potential, and represent your business in a positive manner.

1. Utilise Both Sides

More often than not, businesses will only use one side of a business card. This means you will be leaving a whole side blank, where you could be showcasing some information, details, your logo or images about your business. By using the extra side, it gives you more space to promote who you are and what it is you do. This is not forgetting to keep one side the most important with more information, but by offering more information to flip over onto, could be the difference to a sale or the customer contacting you.

2. Ensure All Text Is Clear

Just like any other printing, the text within should be clear and easy to read. Choose a font and text size which is easy to read for all of your customers. This will make the information and overall experience of reading your business card much easier. Customers will be able to pick up a business card, and read clearly all of the information and will be easier to understand and digest. If your business has its own font it uses, then it would be sense to follow on with this on your business card, providing it was easy to read and is clear.

3. Keep It Simple

Don’t overflow your business card, allow everything to have its own space and only include the most important information. Ensure all of the information is clear and easy to read. Using both sides of the business fine is brilliant, but over crowding it could deter customers. A great way to include all the information necessary would be to have: your business name, your name, contact number, email address and position in the company. On the reverse of the business card, you could centre your business’s logo, which will show clearly all of the important information, and is simple and easy to read. Adding the address of your business or website could be added too, but always keep in mind not to have your business card look over cluttered.

4. Don’t Forget About The Bleed Area

It is really important to always allow some room for the bleed area on a business card. If you don’t leave any space for the bleeding area, it will more than likely spoil the overall look of your card. You should always leave around 3mm for the bleed area of your business card, unless the background is white. This will make sure that none of your borders, text or important areas of the business card is missed out during the printing process. Allowing area for the bleeding area will also guarantee that your business card will be printed exactly how you wish. Don’t forget to allow around 3mm of your business card for the bleeding area, and make sure nothing is missed or cut off in the printing process.

5. Quality Paper Goes Far

Choosing higher quality paper can go a long way in terms of business, and business card. This can more often than not, be the first bit of contact they have with your business, so making the first impression count is key. This can give you the perfect chance to showcase your business in the best possible way. If your business card is flimsy, it will instantly portray a bad impression on a potential customer, and could deter them from proceeding further into a sale or contacting you. Having high quality paper for your business card will give a more professional look for potential customers. Your business card will be far less likely to getting damaged in any way and will last in a better quality for longer all through choosing a higher quality paper. This could be the difference between a customer choosing your business over someone else, so it is wise to consider higher quality paper.

6. Consider Choice of Colours

The colours used is almost as important as the text within the business card. The choice of colours used are vital, in order to have a successful looking business card. This is not to say that many different colours and shades have to be imputed onto your business card. Choose colours that are relevant to your business or industry. Whether this be the colours of your logo or house style, try to stick to the same colours used in your everyday business. When choosing a suitable colour, it is important to make sure that the text and font is still readable and easy to understand. If you are using black font, it would make sense to avoid dark colours as a background or as a main colour as the text will become difficult to read. Sticking to one colour could be all that it takes to have a successful business card, so chose a colour or colours that will best suit your business or industry.

Crystal Print hope that our 6 tips help towards making the most of your business card. If you do require any help or advice on business cards or our service, please be sure to give us a call today. We are more than happy to help with all of your questions and queries to ensure you make the most of our business card printing.

Monday, 14 September 2015

4 Things to Avoid With Leaflets

Crystal Print know how important it is to have a brilliant leaflet which stands out from the rest. However, time after time it is becoming a common occurrence that leaflets become too busy and untidy. When done correctly, leaflets are a brilliant way to promote, advertise and inform your customers, so it is important to do the job right. We have seen some excellent, and also some bad leaflet designs over our time, so we have taken the time to help and advice on how not to design your leaflet.

 1. Don’t Over Clutter

Has your business got a huge event or sale on? There’s no need to cram everything into the leaflet as it will be cluttered the reader will lose interest. Pick out the highlights and main points of your event or sale and focus on the key points. If there is a sale, there’s no need to list every single sale item, choose two or three of the important and popular items and stay focused on them. You will lose your customers attention if you have many messages coming from different areas. Stay focused to a few key points and keep your information, text and images short and sweet and minimal.

 2. Stay Consistent With Text

Having capitals or different size text can work well for key messages but it is important to make sure it flows throughout your leaflet and is consistent. Stick to using the same font, colours and sizes as much as possible, as it gives an overall better presentation of your leaflet and will work better to read. Title sizes and regular text can be of different sizes but make sure it is continually the same throughout. By having consistent text sizes and font in your leaflet, it makes the read of the leaflet a lot easier and free flowing. For the best results stick to a re-able and understandable size and font for your text, so it makes your leaflet easy and simple to read.

 3. Have a Clear Message

One of the most important things to remember when it comes to any kind of printed marketing is to keep to a clear and simple message. Make it as clear as possible for your audience and potential customers to know what your message is. Stick to one subject and avoid going into more than one subject. This way all of your customers or people reading your leaflet will have a clear understanding of what your message is. There will be no need for question, as with a leaflet that has been designed and made correctly, it will be an easy read and the correct message will be put across.

 4. Use Colours To Compliment Your Brand or Event

The colour of your leaflet has a huge impact in the printing world. Choosing the right colour is an important factor of your leaflet. The wrong choice of colour can be the do or don’t in a customer's purchase. It is best to choose your colours that compliment your brand or event, if you have a logo or website, use these colours so that all of your work is constant throughout. Dark and dull colours can give an instantly bad view of not only your leaflet but your brand too, by choosing light colours it gives the impression of a bright and cheerful event or brand. With text however, black or dark colours are often best as it makes it easier to read the text. Too much colour can also make a bad leaflet, it is difficult work to ensure your leaflet not only stands out, but keeps the reader’s attention. Having a leaflet which is based on a white background, with blues and pinks in with black text can be effective and will not only allow the colours to stand out, makes the reading a lot easier.

For a professional and well made leaflet, make Crystal Print your first choice printers today.

Wednesday, 12 August 2015

5 Steps to Designing the Perfect Brochure

When it comes to designing an effective brochure for business marketing, Crystal Print have many years experience from working with local businesses in Essex. Below we have listed 5 of our top tips top help you design the 'perfect' brochure. Hopefully this will help you along the way, but if you still need help, you could always give us a call..... Happy reading!

Choose a software tool

Choosing the right software tool when creating your brochure is key. If you wish to design and create your own brochure you may choose to use: Adobe Photoshop, Illustrator, Quark Xpress or Microsoft Publisher. If you know what you are doing this could be an easy job, before you decide what you are going to do, research these software's tools to see which one best suits your needs for your brochure.
If you feel like you don't have the ability to do this, seek help from professionals who can, this way you can still input what you require on your new brochure and get remarkable results!
Know and understand your print size.

It is a common factor when printing that businesses have trouble understanding what a design size means in relation to printing size. Try to familiarise yourself with printing sizes. For example, don't use a 110mm x 75mm design layout on a 105mm x 74mm printing paper. If you submit a print when the sizing is wrong, it is likely that you will lose your printing resolution, this means the printer may have to stretch or shrink the brochure design so that it fits the paper. Try to understand the printing sizes before its too late, as this could easily ruin your design.

Allow for bleed

The term 'bleed' can be misunderstood by many. The process of printing brochures involves printing together in sheets. The blade which cuts out each brochure is extremely accurate, however after cutting thousands of pieces, it is likely it will fluctuate slightly over the course of the printing order. In order for your brochure to be less effected, allow for bleed. To allow for bleed it is advised that you expand your brochures design to be slightly over the established boarders of the page. This means, once the page has been cut, you will have solid ink coverage from edge to edge and corner to corner. Try to design your brochure with an extra 1/8 inch coverage beyond each edge to avoid being effected by bleeding.

Using high resolution images

Poor image resolution means you have a poor quality leaflet. Having high resolution images is vital and can be the difference between someone choosing your brand over someone else. Using high resolution images in your leaflet is critical if you want your brand to step forward not only as having a professional leaflet, but as a brand in general. Nobody will take your brand seriously if you produce a leaflet with low quality images as it gives a poor first impression. By having high quality resolution images it creates a professional and the best approach possible for your brand. Using stock images are cost effective, but will not give your brochure a professional appeal. Use your own high resolution images and you won't go wrong.


Paper is available in different shapes, sizes, weights and textures. You may be unaware of all the possibilities there are with the different kinds of paper. It is important to familiarise yourself with the different kinds of paper available so that your brochure and your brand get the most out of the paper and the effects didn't paper can potentially have. For example, by using heavy paper it can create a more professional and expensive looking brochure. Not only will this make the brochure and your brand more professional, it could be more cost effective than you think.


Being original and creative with your brochure is admired massively. Having a brochure is a great chance to explore and promote your business. If you feel like you need in house printing to make the most of your brochures, give Crystal Print a call today.

Whether you need any help and advice or just some general information about our high quality brochure printing, don't hesitate to give us a call today, and one of our dedicated team members will be happy to help.

Friday, 10 July 2015

Going on Holiday?

Are you heading off for a holiday and in need of some clothing?

We have your needs covered if you need clothing printed for:
  • Stag Do
  • Hen Do
  • Girl's Holiday
  • Lad's Holiday
  • Family Holiday
Whatever the clothing you would like printed for whatever occasion, we can provide you with the service that involves printing custom clothing, tailor designed to suit your needs. Here at Crystal Print, can give you personalised garments to match each particular theme of your holiday.

Part of this service involves printing garments to suit the occasion, so our Hen T-Shirt will not be made the same as a Family Holiday T-Shirt. Hens may want their nicknames on their garments, whereas a holiday group may want the country or place they are travelling to. We suit all clothing to our customers so that they will always be happy with the results and it matches the theme for their holiday.

Hen T-shirt Printing from Crystal Print

We can provide embroidery and printing services perfect for holiday garments starting from age 1 through to 6XL. Whether you need 1 or 100 garments we can do that for you, and depending on the quantity, we sometimes offer deals on prices to help save you money in the process. Something we know you will undoubtedly love!

In the modern age, a lot of people buy T-Shirts for holidays and will buy them to a theme or so that everyone who buys one is coordinated. I you wish to have each T-Shirt individually customised however, we are also here and available to do that for you. Crystal Print are flexible in the way we work and can tailor all T-shirt designs to make sure you stand out from the crowd.

Here at Crystal Print you will only receive the highest quality printing available so there is no worry about poor quality products. We wouldn't supply you with clothing that we wouldn't happily wear ourselves... Unless nicknames are incredibly crude of course!

Should you be interested in a quote for our clothing printing service feel free to visit our website on or give Crystal Print a call on 01277 650661.

One of our friendly printing team will happily talk to you about your options for design, and can discuss different t-shirt options too.

We hope to hear from you soon!

Wednesday, 17 June 2015

Bad Flyer Designs

Flyers can be an excellent way to advertise your business, if they are well designed. However, there are many examples of badly designed flyers out there which are having the opposite effect than the one that was intended because they are actually turning people away. There are four main rules that you should follow to ensure your flyer will be noticed for all the right reasons.

4 Tips to Get Your Flyers Noticed

Ensure There Is No Clutter

If you try to give your customers too much information within one flyer, it will just looked cluttered. If the flyer looks too confusing to try and read, then most people will not bother. Keep to the basic facts that you want your customers to know. A few images can make your flyer more noticeable, but again overdoing it makes it difficult for people to know where they should be looking first.

Make Sure Text Fonts And Sizes Are Consistent

You will probably need to use a couple of different sized fonts, one for the headline, and one for the rest of the information. Any more than this can make the flyer look too over the top, and it will also make it difficult to read. Even though the size of the font may vary, you should try to be as consistent as possible with the actual font that is used, as this will help keep the whole message of the flyer consistent.

Have A Clear Message

Before you start any design work on your flyer, you need to decide what you want the flyer to achieve. This message should then be in the forefront of your mind through every stage of the design process. This will help keep you focused on what you want the flyer to be saying, and can help you avoid any clutter that will detract from the main purpose of the flyer.

Consider Your Brand When Choosing Colours

Flyers are a great way to raise awareness of your brand and with this in mind, you want to make it as easy as possible for people to begin to recognise your business. When you are choosing the colours that you will use for your flyer, colours that are already associated with your brand are a great place to start. This means people will immediately start associating the information that they are reading with your business.

Crystal Print can help with all aspects of flyer design to ensure that anyone that reads your flyer gets the exact message that you want them to. We have many years of experience in the printing industry, and our team of in-house designers are available to offer as much advice as you need.

Monday, 30 March 2015

London Marathon 2015

We have spoken to loads of people recently who are entered to run in the London Marathon, and we couldn’t help but think about how great an opportunity it is for everyone involved to have their names printed on tops so that their supporters can cheer them on along the way.

You might even crop up on TV too, as the BBC will be showing every second of the Virgin London Marathon 2015 race which takes place on the 26th April this year... So, if you’re looking for sponsors, why not sell the idea of having your sponsor's company name printed on your shirt and seen by hundreds of travelling eyes as you make your way across, round, and through the London District?

Your sponsors will love you for this, especially smaller businesses who would enjoy seeing their business name, logo or information form part of your attire for the race itself.

By contacting Crystal Print we can talk to your about options for t-shirt print or possibly embroidery - if you want something a bit more hardwearing and long lasting. Maybe you are thinking of entering a whole host of marathons in the next few years and you want to make record of the races you have ran? Every time you run a race, why not have the name of the race and the date printed on a single t-shirt, which can be washed and used again every time you run a different race… We think this a great idea, and one which many runners from the Essex area have chosen to do.

You might even have a dedicated shirt for every race you run, with different sponsors and information on, as well as your name printed so everyone in the crowd can cheer you home of course! Having your own printed t-shirt or printed vest also gives you the chance to showcase the charity which you are running for and raise awareness to other people watching about who the charity is and what they do… the possibilities are almost endless.

In every circumstance, Crystal Print are able to work with you and get your t-shirt designs just right ready for the 2015 London Marathon on the 26th April.

The 2015 London Marathon Takes Place on 26th April!!

The race itself kicks off at the Royal Observatory in Greenwich, and will see runners make their way down the thames and right across London for an impressive 26 miles, before finishing near St. James Park, just metres away from Buckingham Palace itself.

For more information on the Virgin 2015 London Marathon, make sure you head over to:

If you wish to make and order of printed t-shirts or vests for yourself or a group of runners, please give Crystal Print a call today on: 01277 650 661 or head over to our clothing page to gain a better understanding of how we can help you! Thanks and Good Luck to all who are running the race on the 26th April! We might even see you there,,,,

Tuesday, 10 March 2015

5 Ways To Get The Best From Your Business Cards

Business cards are one of the most effective ways to introduce people to your business. In order to ensure that they are truly effective, you will want to create business cards that people would rather keep, than throw away. Crystal Print look at the five main ways that you can achieve this, which we have discussed below:

Give The Right Details

Business cards are professional tools and therefore you should only include professional contact details for you on the card. Personal social media addresses should be avoided, although if you have a profile for your business then it is fine to include this. You should also ensure that your correct details are on the card, such as the right phone number.

Choose The Right Graphics

High definition graphics should always be used on business cards to create a good first impression. Include your logo somewhere on the card so people will associate this logo with your business when they see it. If your logo is updated at any point then you will need to get your cards re-printed so you are always giving across a consistent image.

Be Original

Your contacts probably find that they are always being handed business cards so you need to do something that will make your card stand out from the crowd. This can be an unusual image that is relevant to the industry you work in, or some copy that will make you and your business memorable.

Choose The Right Paper

You should choose high quality paper for your business cards that will be noticed as soon as you hand the card over. The cards should be a good thickness and not feel flimsy in your hand. If you have the opportunity you should feel the thickness of the paper your card will be printed on at the beginning of the process so that you know whether it suits your requirements.

Choose Quality Printing

Having your business cards professionally printed is an investment that is worth making because of the impression that they will give. All of the other hard work you do in creating your business cards will be undone if the print is of poor quality. Ideally you want to look for a company that uses technology to create high quality print that is still cost effective.

When it comes to printing, and business cards specifically, Crystal Print have all the tools and ammunition to help you succeed, producing aesthetically pleasing and creatively designed business cards that are sure to turn a few heads along the way. Contact us today on 01277 650661 and we can discuss your business card needs with you. Thanks for reading.

Friday, 20 February 2015

Successful Sign Design

When you are creating a sign that is advertising your business, you will want it to attract the attention of as many people as possible and therefore it is crucial that it is well designed. There are some important factors that should be taken into consideration when designing a sign in order to ensure that it has the intended effect. 

Consider The Location Of The Sign

The location of the sign and the background should be taken into account as this will influence the colours that are used. You will want colours that stand out against the background. A sign for gardening services, for example, should probably not contain any green, as this will make it difficult to see against a backdrop of trees or bushes.

Use Contrasting Colours

On the sign itself, contrasting colours should be used for the background and the text. This will make the sign stand out more and also makes it easier to read. If you use colours that are too similar, then this can make your message hard to distinguish, and people won't read it. 

Signs from Crystal Print
Simple but Effective Signs from Crystal Print

Simplify The Content

Trying to fit too much content into a small space can make the sign difficult to read. Only include information that is essential. If you include a web address or email then people can contact you for more information if they want it. The purpose of the sign is to attract the attention of potential customers, not to provide them with every detail of the product.

Use Typography Wisely

The text that is chosen for your sign should be easy to read. This means it should be large and with a font that is readable. When choosing the typography, you should opt for simple fonts rather than anything elaborate as this will be easier for people to read and this means that they are more likely to read the message that you are trying to get across.

Make Good Use Of Blank Space

Space that is left blank can be an effective way to get the attention of people that are passing, especially if your sign is grouped with a number of others that have quite a lot of information on them. Blank space can help to draw the eye to a particular image or piece of text.

Monday, 19 January 2015

Effective Ways of using Promotional products

Promotional products that have your logo and business details on them are one of the most effective forms of advertising that you can use. However, many businesses are unsure of where they should be used, or where to give them out. Below, Crystal Print have listed 10 of the best places you can use Promotional Gifts (in no particular order) to ensure your business name and logo are seen in the right places.

1. At a trade show. Whenever someone visits your stand at a trade show, ensure they do not leave empty handed by giving them some of your free products.

2. At a charity event. Sponsoring a charity event is an excellent way to get your business noticed, and your promotional products can be given away to attendees.

3. Set up a referral program. Offer a benefits package to your existing customers that recommend their friends, which can include free promotional products.

4. At local radio events. If your local radio station holds events then get in touch to see if you can attend on the day with give-aways. You may also get some free advertising on the station.

5. At your premises. If your customers visit you at your business premises then this is the ideal location to give away your products. Any FREE product is a good product right? 

Promotional Gifts & Products Available from Crystal Print

6. During mail campaigns. If you are launching a mail campaign to attract new customers, including free products can help to encourage people to use your business.

7. At networking events. At business events, products that are useful such as pens and USB drives may be more effective than just handing out business cards.

8. Products for your employees. Give free products to your employees that they are likely to use with your brand on. Whenever their family or friends see them using the product they will be reminded of your business.

9. Sales team uniforms. If you have sales teams that are often out and about, make sure that they have uniforms that display your logo.

10. Community events. Getting involved in the community can only benefit your business and these events provide an opportunity for you to give out your promotional products.

As an Essex based business with years of experience in dealing with promotional gifts and promotional products, Crystal Print are able to work closely with you to determine with products might be suitable for your business, and where best for you to use them. Get in touch with us today by calling: or head over to our Promotional Gifts page to read more about what we do and how we can help you.