Tuesday, 12 July 2016

How To Ensure Complete Leaflet Success

Here at Crystal Print, we’ve been operating as expert leaflet printers for many years now, which means we have been able to pinpoint some of the key ways to achieve success when you’re marketing your brand, products and services with leaflets. As experienced printers, I think it’s fair to say that we’ve seen a lot of leaflets over the years, which allows you to rest easy with the knowledge that we know what we’re talking about. So, let’s get into it. Here are the steps to ensure complete leaflet success.

Use A Time Bound Offer

One of the best ways to ensure success when marketing your business with leaflets is to use a time bound offer. Utilising a time bound offer will help to draw people into your business, as they will need to use the offer before the time is up. For example. During the summer months, you could offer a discount until the summer ends, which is a surefire way to bring in customers to your business, in quite a short space of time. It’s important to remember to put an end date on your offer, however. This is because, if you forget, people can utilise the offer whenever they like, which could cause major problems for your business and may lead to you losing money. Here at Crystal Print, we strive to help your business increase its outreach and want you to make money off of the back of our printed leaflets, which is why we’ll help you in any way we can.

Logo Placement

The placement of your logo is one of the most important things to consider when using leaflets to market your business. Many companies just put their logo at the top and forget about it, but Crystal Print know different. In fact, the best place to put your logo is close to the bottom of your leaflet. If your leaflet is printed to a high standard, which ours are guaranteed to be, customers will want to keep reading it. This will enable people who are genuinely interested in your services to find your logo and information, which is a lot better than just thrusting it into a customer's face before they even start to read your leaflet. Is your logo a tad outdated? Well, putting it at the top of your leaflet can be quite off-putting to potential customers.

Aesthetically Pleasing Images

Having aesthetically pleasing images is one of the easiest way to catch a customer’s attention. Are you displaying leaflets in a rack? If so, people walking past your shop or the rack itself will notice the high quality, striking images on your leaflet and may possibly be persuaded to pick it up and read more information on your business and the services you offer. In short, high quality images allows potential customers to find out just what your business is about, as soon as they lay eyes on your leaflet.

Use The Back

At Crystal Print, we believe that leaflets should not just be one sided, it’s important to utilise the space on the back as much as you can. Have you used a time bound offer? Well, this is the perfect place to expand on that! Using the back of a leaflet can help grasp the attention of potential customers, as no matter which side they pick the leaflet up, they have something to look at and read. If you’re looking to expand on the services you offer, using the space on the back can act as another full leaflet. Utilising the back space effectively can help to persuade the reader to keep your leaflet and use it whenever they are in need of your services.

Short Headers

When creating a new leaflet, it’s highly important to write your headline as if you’re writing a newspaper article. A short and clear header can help entice people into reading your leaflet. This is because, when people are going about their day to day business, they want information quickly. Catching the eye of potential customers when marketing your products and services is vital, which is why short and snappy headlines are perfect when looking to ensure complete leaflet success.

Get In Touch With Crystal Print Today!

We hope this informative blog has been of use to all who read it. If you require additional information on our amazing leaflets or any of the other services we offer, be sure to get in touch with us today on 01277 650661 or 01277 658844 We’re always here and ready to take your call, answer any questions and deal with any enquiries that you may have about our services. We look forward to hearing from you.

Monday, 11 July 2016

The Importance of Printing

Every business, no matter its size can benefit from printing. Whether you choose to have 1 or 10 forms of printing, you’re sure to be amazed at just how much is on offer from a simple range of printing services. From business cards to leaflets, clothing to signage, Crystal Print have you covered no matter what. In this month's blog we are going to be outlining the importance of printing and how it can benefit your business.

How Can Printing Effect My Business?

Printing is so important in this day and age for businesses as it offers solution to getting potential customers away from their phone and taking time out to take note of the printing you offer. This mean that your printing not only needs to be of a high quality, but effective and eye catching too. It goes without saying that the more printing materials you have, the better chance of surviving your customers have against your competitors. This is due to the fact that you will have various prints and options, allowing you to target multiple customers and widen your customer base. So if you’re interested in making the most of your business, look no further than Crystal Print for a simply outstanding service.

No matter the size of your business, you're sure to reap various benefits from using printing. Not only will it help with your advertising, it can also potentially set you aside from your competitors if you have more advertising methods than them. This will therefore put you in a much higher place for advertising than if you were to just stick to a website or word as mouth as you are putting your business and message out there in a number of ways. Stay ahead of your competitors by utilising as much of our printing services as possible and you will put your business in a much higher position for the services you provide. Don’t let your business’s skills go to waste and choose Crystal Print for all your printing and advertising. We’re more than happy to help you and your business progress further and further.

10 Benefits of Printing

Your business can benefit from using printing in a number of ways, whether it be through increasing your brand awareness or customer base. Without doubt, you’re sure to see a long lasting, positive impact from using printing. This is mainly down to the fact that people like to take a break from technology and respond better to printing that they can hold and read at a time that suits them. Don’t let your business get lost in the crowd, thrive on printing and choose Crystal Print for simply the best printing around! Some of Crystal Print’s most favourite benefits of using printing within a business are:
  1. Increased brand awareness/audience
  2. Customers can save your print to use at a time that suits them
  3. Extremely effective and responsive
  4. Visually appealing prints
  5. Constant opportunities for growth
  6. Print can last forever!
  7. Engagement with reader never fails
  8. You decide how you sell your business/product/service
  9. Cost effective
  10. Great for easy marketing and advertising

Choose Crystal Print

For a friendly, reliable and reputable printing service in Essex and throughout the UK, look no further than Crystal Print. Our team come with years of skills and expertise so be sure to get in touch with us today. We’re more than happy to help in any way possible be it with helping and advising or providing you with simply the best quality printing. No matter what, Crystal Print will always go above and beyond to ensure a top quality service regardless of the size, timescale or price. So what are you waiting for? Get in touch with the professionals at Crystal Print and avoid disappointment today. If you would like to know more about us or complete an order please do not hesitate to ask by calling us today on 01277 650661. A member of our team will always be around and happy to help. We look forward to hearing from you soon.