Use A Time Bound Offer
One of the best ways to ensure success when marketing your business with leaflets is to use a time bound offer. Utilising a time bound offer will help to draw people into your business, as they will need to use the offer before the time is up. For example. During the summer months, you could offer a discount until the summer ends, which is a surefire way to bring in customers to your business, in quite a short space of time. It’s important to remember to put an end date on your offer, however. This is because, if you forget, people can utilise the offer whenever they like, which could cause major problems for your business and may lead to you losing money. Here at Crystal Print, we strive to help your business increase its outreach and want you to make money off of the back of our printed leaflets, which is why we’ll help you in any way we can.
The placement of your logo is one of the most important things to consider when using leaflets to market your business. Many companies just put their logo at the top and forget about it, but Crystal Print know different. In fact, the best place to put your logo is close to the bottom of your leaflet. If your leaflet is printed to a high standard, which ours are guaranteed to be, customers will want to keep reading it. This will enable people who are genuinely interested in your services to find your logo and information, which is a lot better than just thrusting it into a customer's face before they even start to read your leaflet. Is your logo a tad outdated? Well, putting it at the top of your leaflet can be quite off-putting to potential customers.
Aesthetically Pleasing Images
Having aesthetically pleasing images is one of the easiest way to catch a customer’s attention. Are you displaying leaflets in a rack? If so, people walking past your shop or the rack itself will notice the high quality, striking images on your leaflet and may possibly be persuaded to pick it up and read more information on your business and the services you offer. In short, high quality images allows potential customers to find out just what your business is about, as soon as they lay eyes on your leaflet.
Use The Back
At Crystal Print, we believe that leaflets should not just be one sided, it’s important to utilise the space on the back as much as you can. Have you used a time bound offer? Well, this is the perfect place to expand on that! Using the back of a leaflet can help grasp the attention of potential customers, as no matter which side they pick the leaflet up, they have something to look at and read. If you’re looking to expand on the services you offer, using the space on the back can act as another full leaflet. Utilising the back space effectively can help to persuade the reader to keep your leaflet and use it whenever they are in need of your services.
When creating a new leaflet, it’s highly important to write your headline as if you’re writing a newspaper article. A short and clear header can help entice people into reading your leaflet. This is because, when people are going about their day to day business, they want information quickly. Catching the eye of potential customers when marketing your products and services is vital, which is why short and snappy headlines are perfect when looking to ensure complete leaflet success.
Get In Touch With Crystal Print Today!
We hope this informative blog has been of use to all who read it. If you require additional information on our amazing leaflets or any of the other services we offer, be sure to get in touch with us today on 01277 650661 or 01277 658844 We’re always here and ready to take your call, answer any questions and deal with any enquiries that you may have about our services. We look forward to hearing from you.