Monday, 12 October 2015

6 Top Tips for Designing Business Cards

Crystal Print have put together 6 tips containing useful advice and information for creating a successful business card. When it comes to getting your business out there and heard, you need to do the job right, to ensure your message is being passed across correctly and professionally. In many circumstances, your business card will be the first interaction they have with your business, so it is important to introduce your business appropriately. We have 6 simple tips to help create your business card to the best potential, and represent your business in a positive manner.

1. Utilise Both Sides

More often than not, businesses will only use one side of a business card. This means you will be leaving a whole side blank, where you could be showcasing some information, details, your logo or images about your business. By using the extra side, it gives you more space to promote who you are and what it is you do. This is not forgetting to keep one side the most important with more information, but by offering more information to flip over onto, could be the difference to a sale or the customer contacting you.

2. Ensure All Text Is Clear

Just like any other printing, the text within should be clear and easy to read. Choose a font and text size which is easy to read for all of your customers. This will make the information and overall experience of reading your business card much easier. Customers will be able to pick up a business card, and read clearly all of the information and will be easier to understand and digest. If your business has its own font it uses, then it would be sense to follow on with this on your business card, providing it was easy to read and is clear.

3. Keep It Simple

Don’t overflow your business card, allow everything to have its own space and only include the most important information. Ensure all of the information is clear and easy to read. Using both sides of the business fine is brilliant, but over crowding it could deter customers. A great way to include all the information necessary would be to have: your business name, your name, contact number, email address and position in the company. On the reverse of the business card, you could centre your business’s logo, which will show clearly all of the important information, and is simple and easy to read. Adding the address of your business or website could be added too, but always keep in mind not to have your business card look over cluttered.

4. Don’t Forget About The Bleed Area

It is really important to always allow some room for the bleed area on a business card. If you don’t leave any space for the bleeding area, it will more than likely spoil the overall look of your card. You should always leave around 3mm for the bleed area of your business card, unless the background is white. This will make sure that none of your borders, text or important areas of the business card is missed out during the printing process. Allowing area for the bleeding area will also guarantee that your business card will be printed exactly how you wish. Don’t forget to allow around 3mm of your business card for the bleeding area, and make sure nothing is missed or cut off in the printing process.

5. Quality Paper Goes Far

Choosing higher quality paper can go a long way in terms of business, and business card. This can more often than not, be the first bit of contact they have with your business, so making the first impression count is key. This can give you the perfect chance to showcase your business in the best possible way. If your business card is flimsy, it will instantly portray a bad impression on a potential customer, and could deter them from proceeding further into a sale or contacting you. Having high quality paper for your business card will give a more professional look for potential customers. Your business card will be far less likely to getting damaged in any way and will last in a better quality for longer all through choosing a higher quality paper. This could be the difference between a customer choosing your business over someone else, so it is wise to consider higher quality paper.

6. Consider Choice of Colours

The colours used is almost as important as the text within the business card. The choice of colours used are vital, in order to have a successful looking business card. This is not to say that many different colours and shades have to be imputed onto your business card. Choose colours that are relevant to your business or industry. Whether this be the colours of your logo or house style, try to stick to the same colours used in your everyday business. When choosing a suitable colour, it is important to make sure that the text and font is still readable and easy to understand. If you are using black font, it would make sense to avoid dark colours as a background or as a main colour as the text will become difficult to read. Sticking to one colour could be all that it takes to have a successful business card, so chose a colour or colours that will best suit your business or industry.

Crystal Print hope that our 6 tips help towards making the most of your business card. If you do require any help or advice on business cards or our service, please be sure to give us a call today. We are more than happy to help with all of your questions and queries to ensure you make the most of our business card printing.