Wednesday, 13 June 2018

Benefit Your Business With Printed Media

Benefit Your Business With Printed Media


Over the last decade or so there has been a dramatic rise of digital publishing and marketing, digital marketing has opened new marketing channels and techniques which have provided agencies with new avenues.
However, when you use both print and digital marketing tactics to compliment each other, both you and your target audience members benefit.
We’ve gathered together a few reasons why printed materials can improve your overall marketing strategy! Keep reading to find out how…

Brand Loyalty

Loyal customers help the sustainability of your brand and business, print materials can go a long way towards helping you build a loyal customer base.
For example, a loyalty card, say you where the owner of a coffee shop offering a loyalty card stating “Buy five coffees, receive a sixth one free” reinforces your customer to return when they feel as though the can receive a unique benefit they can’t get anywhere else, enforcing them to take care of their loyalty card. Although not every business needs loyalty card, but providing promotional materials is a good way to build customer loyalty, in return rewarding you with increased business.

Make it Memorable

A well put together printed media can stand out and make more of a lasting impression. Giving your audience and customers the ability to see and feel a piece of marketing material can reinforce your customers and clients to remember your business and return after a positive customer experience. Thought and time go into a print publications, making the final product more relevant for a longer period of time.

A Wider Audience

As well as reaching a key target audience, printed publications also captures the reader’s attention. People choose to read magazines or print advertisements, meaning the document is thoroughly in their hands – giving total focus. The reader isn’t multi-tasking or allowing the content to glide past them on a screen, which means the reader is engaged with the publication for longer.

An Unlimited Reach

The use of print media allows you, as a business to cover a versatile range of materials, in comparison to forms of digital media offering its essence in a one-off experience – a flat, texture less screen. Print media goes further than this and can virtually be performed on anything from business cards to leaflets to brochures - you can even print onto USB’s, mugs and even vehicles. Print media can turn anything into a billboard to promote your business, its products, services and brand.

Sales

One of the main reasons you should incorporate print media into your marketing strategy and business is to generate sales. Many businesses employ a wide range of marketing methods, including television adverts, digital adverts and print advertisements. While each advertising method has its unique benefits, studies have shown the highest return on investment of all marketing mediums.

Tuesday, 15 May 2018

Improve Your Business with Brochures

Are you looking to increase your business’s advertising strategy? Have you thought about incorporating brochures into your advertising strategy? Brochures can offer an array of benefits when it comes to advertising. We’ve came up with our top reasons why using brochures can benefit your marketing strategy…

Marketing can be an unpredictable field when starting up your business and incorporating brochures into your advertising strategy can be an effective solution to increase your business’s advertising. There are many business’s which can advertise but only some can do it successfully, in order to achieve the best marketing strategy, we believe you need a feature of your business covered for a good marketing strategy this includes uniforms, social media platforms, and print publications – this is where brochures can fall into your strategy.

How Brochures Can Benefit Your Business


How a Brochure Will Help your Business


Incorporating brochure’s in your advertising strategy offers great advantage in putting your brand and business out there. Not only do they increase your level of advertising an brand awareness but inform and draw attention from unsuspected customers.

Here’s how brochures can help;
  • Cost affective, which allows you to promote your brand further
  • Relates well with your customers, which means they won’t feel pressured
  • The brochure is tailored to focus on the content you want to push and the point you won’t to get across
  • Simple text and images allows for an easy read
  • Variations of sizing, providing an easy alternative

Engage with you Potential Customers


When presenting your business brochure to potential customers it is important to include the logo and your companies colour scheme, making your brochure more memorable to clients, showcasing what your products and services are all about. Just by capturing your audience’s attention you’ve already increased your business’s advertising. Creating interaction with existing and future clients, will give you the best opportunity to sell the best of your business. By knowing your target audience, they want to know how your product or service will benefit them, if your audience or reader feels like you understand their situation they will be more inclined to read.

Low Cost

Brochure advertising is a cost-effective way of putting your brand out there, you can buy in large bulk amounts allowing you to save money while putting your brand out there to as many existing and potential clients. You will be amazed by the benefits of including print brochures within your advertising strategies. You can engage with brand new customers and in turn gives you a wider customer base, which increases your profits whilst making advertising improvements.

Ample Space

An obvious benefit of a brochure is that it provides lots of space, allowing you to get your message across, giving your business the opportunity to provide in depth information on your services and their benefits, as well as any other useful information and a powerful call to action.

No Competition

A great benefit of brochures is that you don’t have to compete for your audience’s attention with competitors and have all the space in your brochure all to yourself. This allows you to provide the complete picture of all your services and really sell the idea of working with your company, which can help to greatly increase interest in your services and all you to present yourself as thoroughly as you desire.

Why Choose Crystal Print for your Brochure Needs?


Crystal Print come with many years of experience in brochure printing, specialising in top quality printing. We know just about all there is to know on brochure printing, making us quite the experts! Our aim is to provide top quality printing for all of our customers, so all of your dreams are brought to life with Crystal Print. Working hard is what we do best, and it is what has made our service so time efficient, reliable and cost friendly.

Brochures are one of the most successful forms of advertising and marketing. They offer a potential customer something that they can hold and read at a time and place that best suits them. With the right design and quality, they can catch your target audience's eye in just a glimpse. Brochures can be held, stuck, pinned, glued, stapled on various objects and materials, giving you endless opportunities on where you can leave your brochure. When choosing Crystal Print for your brochure printing in Basildon, we will provide the highest quality for your brochure to ensure it catches as many potential customers as possible.
It's good to know that, you can always count on Crystal Print for all of your printing needs, simply give one of our friendly team members a call today on 01277 650661

Wednesday, 18 April 2018

Make the Most of Using Flyers

Flyers can add a great benefit to your marketing strategy when advertising your business. The design of your flyer holds great importance in capturing your readers attention, from the colour scheme to the information you include – you need to keep your reader interested so that they proceed to find out more about your company and what your company does.

We’ve gathered our four top tips on why you should incorporate flyers in your business’s advertising strategy.


Top Tip #1: Imagery & Design

You need to capture your audience’s attention right from the start its important to use as high-quality images as possible. The images your flyer obtains should capture the attention of the reader, pushing them to know more about your business – poor quality images may not portray your services or products in the best way. This could even impact a potential customer from even picking up your leaflet, the images you choose should be relevant to your business and showcase the services and products you choose.

Top Tip #2: Get the Message Across

An easy, recognisable message is key for drawing your reader in. Don’t waste your time or valuable flyer space on unnecessary information – try to get straight to the point of what you want your reader to know. Think of key points that will drive your reader to your business, things such as what you do, what the flyer is about, etc. Saving time on pointless content, lets you get straight to the point and gives the client a clear decision on whether they require your services.

Top Tip #3: Make your Text Informative

Although you want your flyer to read straight to the point, it’s important you are giving a clear message. Take into consideration that people need to understand what you are currently offering – what is the purpose of this flyer? Are you promoting your business? Is your company currently running any discount offers? Not only does your content need to be informative for the reader but you need to remain mindful of the end result, the style of the text portrays you as a business, think how you want to showcase your business.

Top Tip #4: Contact

Probably the most important part of the flyer, your reader has been drawn to your flyer and is interested in the service or offer you are running – but there are no contact details. The whole purpose of your flyer is to grab potential new customers, you want them to visit, call or email, you need your customer to connect with you. Your contact details should be clear and easy to read and include all the necessary information.
At the end of the day the main purpose of your flyer is to initiate a sale.

Why Choose Crystal Print?

We’re blessed with a truly fantastic team of litho printers and digital printers here at Crystal Sign and Print, all of whom strive to achieve perfection with every single one of the services that we offer. We have a real passion for what we do, and we feel that this shows in every single one of the services that we offer. We also pride ourselves on the high level of service that we provide alongside all of the services that we offer, and on the fact that we constantly go the extra mile for our valued customers, time and time again.

Wednesday, 8 November 2017

Secret Santa Gifts from Crystal Print

With Halloween and Guy Fawkes Night out of the way, the cold winter weather is here and even though it’s only November, the shops are starting to offer Christmas presents and decorations. With that said office Christmas parties are being arranged and everyone is getting in the festive spirit!

Secret Santa is a popular choice, whether it’s between a group of friends, family or the workplace. Should you be stuck or not quite sure what to get for your secret Santa, don’t worry, Crystal Print can help. We offer a range of gifts, perfect for your secret Santa, our range of custom gifts means you can create your own designs on a number of gifts!

Custom Christmas gifts

Our bespoke Christmas gifts cover a number of things, no matter the type or style of person you’re buying for, you’re bound to find something to suit your secret Santa present…
  • Canvasses
  • Mugs
  • Coasters
  • Mouse mat
  • Bag
  • Photo keyring
Canvasses are a great way to showcase special photos and can be a great centre piece somewhere in your home. Personalised mugs and coaster are another way to display a reminder of a fond moment or time and are great to use both at work or home. Another great personalised gift for the office can be a mouse mat, they can be used on your desk or at your home computer and you can include special images to remind you of special times whilst your working. When it comes to personalised bags, these are a brilliant options as they can be really useful for a number of occasions. Another popular gift which you will have seen before are photo key rings, add personality to a set of keys by adding a key ring with a fun image, a popular option is to use photos of family members.


Call Crystal Print for all of your Personalised Secret Santa Gifts!

Should you be looking for something special for your secret Santa present, look no further, Crystal Print have you covered, our business will create something special and help turn your ideas into reality. Our personalised gifts can add that special personal touch.

Friday, 20 October 2017

Christmas Card Print and Design in Essex

We know that it’s only October, but December will be here before you know it and with Christmas and the festive period fast approaching, why not take a look at new ways to help you advertise your business. At Crystal Print, we offer a range of Christmas card printing and design in the Essex area. Our cards aren’t just great for promotion, they’re also a creative way to thank your clients or other businesses, for their custom over the year.

Whether you give out Christmas cards to your clients when they make a purchase from your business or you send them through an established professional relationship. Custom Christmas cards are great way to say ‘Merry Christmas’ to the right person in an effective and professional way.

At Crystal Print we offer bespoke Christmas card printing across Billericay and Essex, both on a small and large scale. They’re the perfect way to thank your closest clients or every single one, our team of professional graphic designers have the expertise, designs and styles to suit your requirements for your Christmas card.

The seasonal cards we provide will help to maintain professionalism whilst showing that you’re keen to get involved with the festivities. You’ll be able to provide a range of seasonal greetings to your clients as well as thank them for the past year and for using your business over the years. Even something as small as a card will support and maintain that effective relationship with your clients or other businesses, this can then help to create more business for yourself.


What can I include in my card print and design?

Whatever your design ideas, whether you’d like a fun Christmassy card or something more professional, our team can help turn your ideas into reality. Our cards are custom and will be designed around your requirements, from graphics to the messages on the inside. So either let your imagination run wild, or stick to something more simplistic, the choice is yours. Should you need assistance or help with the design, our team of creatives will be on hand to help. Simply call our team and we can book a design consultation to make sure that your Christmas cards reflect your requirements.

Why should I use Christmas cards for business?

Christmas is one of the most wonderful times of the year for the majority of people, so it’s worth getting your business involved. No matter how you decide to do so, make sure you join in with the festive spirit. If you’re looking for a fun and thoughtful way to say Merry Christmas to your clients, sending a personalised Christmas card is a great idea!

Sending a custom card is only going to benefit your business and show your support towards your customers, we’ve been printing and designing cards in Essex for years and have a range of experience and skills in the area. Here’s some benefits why you should send Christmas cards out…
  • Simply but thoughtful way to thank clients
  • Promoting the festive cheer throughout the business community
  • Improving and encouraging customer relationships both new and old
  • Effective brand awareness
  • Everyone loves Christmas


Call Crystal Print for business Christmas card printing in Essex!

Should you be looking to have bespoke Christmas cards printed in Essex, look no further, Crystal Print have you covered, our business will create something special and help turn your ideas into reality. Our Christmas card printing isn’t just effective, it also adds that special personal touch. So wish your customers a Merry Christmas with a festive message.

For more information, call our team today!


Monday, 18 September 2017

Wedding Printing Checklist

As we all know, the two most stressful times you will experience in your lifetime are moving house, and your wedding day. Alongside other big events and occasions, these two are voted the two most stressful. Why? Because there’s so much to do and remember! But how does everybody else do it? 9 times out of 10, it’s down to a checklist. To assist you with the planning of your special day, we have created a wedding printing checklist with the aim that this helps everything to run smoothly.

At Crystal Print, we offer a wide range of printed wedding stationery to all of our customers who are getting married. As printers in Essex, we pride ourselves on the quality of our wedding prints, and we believe that we should be your only port of call for wedding prints in Billericay and the surrounding areas of Essex.

Wedding Prints to Remember

Planning a wedding can be stressful, and the little things often slip under the radar. This is why we’ve put together a list of wedding prints to remember, to help remind you about the things that can further improve your special day. The wedding prints to remember include:
  • Save the dates
  • Hen Party & Stag Do Invitations
  • Hen Party & Stag Do T-Shirts (a must!)
  • Wedding Invitations
  • Directions card
  • Place name cards
  • Table menus
  • Table plans
  • Guest book
  • Thank you cards
We offer a wide range of printed wedding accessories, so be sure to click here to see a full overview of our printing services. We’re sure you’ll love what you find.

Get In Touch For Quality Prints Today

If you’re looking for quality wedding prints for your special day, Crystal Print have got you covered. We’re always here to take your call, deal with any enquiries, and answer any questions that you may have regarding the wedding prints that we offer to all brides and grooms throughout Essex. Call us today if you require additional information.

Tuesday, 8 August 2017

Personalised Party Ideas

Thinking of holding a party? Or even a surprise celebration? If you’re thinking of hosting an event for a birthday, engagements, anniversary or weddings etc. Crystal Print have some personalised party ideas to help make sure that your big day is remembered in the best way. In this month's blog we are going to look at some personalised party ideas that will bring your event to life and maybe even a few giggles along the way!

Party Decoration Ideas


Depending upon the type of party or event you’re planning, Crystal Print have a variety of ideas and printing services to help with creating a special day. From surprise parties to birthdays, weddings to baby showers, we have a range of printing services to suit all party themes and occasions.

Make the most of your party or special occasion with personalised party goods from Crystal Print. Whether you’re interested in having personalised goods for a birthday party or wedding day, we have everything here at Crystal Print to make sure your big day goes off without a hitch. Our printing can include:

  • Invitations (wedding, birthday, christenings etc.)
  • Table menus/plans
  • Cards including Christmas Cards
  • Celebration banners
  • Save the dates
  • Personalised calendars
  • Personalised mugs and coasters
  • Personalised T shirts (ideal for stag do and hen parties)

For all of your printing needs across Essex, Crystal Print are the team to call. We provide a vast range of printing services to suit all needs, including parties and special occasions. If you’re interested in having your own personalised prints, be sure to get in touch with Crystal Print today to find out how we can help ensure your special day is celebrated in the best way possible.


Come to Crystal Print


Whether you’re planning a surprise party or a wedding day full of personalised goods, Crystal Print have the answer. Our personalised prints are always printed to the highest possible quality and are a great way to relive memories or celebrate the best moments of your life. For example, baby photos for a 21st or first photographs together for an engagement party. Your idea is our reality, so call us today to find out more on our personalised printing and come to Crystal Print for all of your printing needs. You won’t be disappointed!