Over the last decade or so there has been a dramatic rise of digital publishing and marketing, digital marketing has opened new marketing channels and techniques which have provided agencies with new avenues.
However, when you use both print and digital marketing tactics to compliment each other, both you and your target audience members benefit.
We’ve gathered together a few reasons why printed materials can improve your overall marketing strategy! Keep reading to find out how…
Brand LoyaltyLoyal customers help the sustainability of your brand and business, print materials can go a long way towards helping you build a loyal customer base.
For example, a loyalty card, say you where the owner of a coffee shop offering a loyalty card stating “Buy five coffees, receive a sixth one free” reinforces your customer to return when they feel as though the can receive a unique benefit they can’t get anywhere else, enforcing them to take care of their loyalty card. Although not every business needs loyalty card, but providing promotional materials is a good way to build customer loyalty, in return rewarding you with increased business.