Monday, 20 August 2018

The Importance of Using Consistent Branding for your Business

When it comes to your company, good, clear and consistent branding is important and this goes for all types of businesses. Using clear and consistent branding will help your business to become more recognised, especially in the area you’re based in. At Crystal Print, we’ve come up with some of the top ways that we think you can brand your business.

Ideas for Branding your Business

Branding can be placed almost anywhere and the more places you use your branding, the more likely someone will notice you and your business. By using consistent branding across your physical and online business, this will only help you to build and grow your brand name.

Printed Material

The majority of businesses should be using letter headed paper, this is where branding and printing come together. Letterheads or other types of business stationery that you’re using should meet your current branding. Whilst it’s vital that you brand your business stationery, don’t forget to make sure that your print based marketing also has a coherent feel to it. Things like flyers, posters and leaflets should all be branded around your business. This includes using the same colours and ensuring that the use of your logo will help to make your brand instantly recognisable. With print based marketing, its all about getting the attention of the reader, so consider using a professional designer to create a design and brand theme that’s suitable for use on all types of printing. For more information on the printed media we provide, simply call Crystal Print today.


Signage is an important area for any type of business, whether you’re a retail premises or an office, it’s important to use some form of signage. When it comes to signage, there’s many different options available, this includes outdoor signage, indoor signage and point of sale notices. The type of sign you choose is entirely down to your and a professional sign maker can work with you to help design a sign which suits all of your requirements. Its also important that signage is designed around your current branding, this can also help to make sure that your branding is consistent across the board. Professional sign makers will only use quality sign making supplies to ensure a high quality sign has been produced.


When it comes to work uniforms, many people don’t tend to enjoy wearing them, this is because they can be restrictive and uncomfortable, in some types of business, it’s necessary for it to be like this. However, where possible, try and make the uniform relaxing and comfortable, gone are the days of shirts and ties. Try using clothing items like t-shits, polos and hoodies for your uniform. The whole purpose of uniform is so that everyone has a similar look to them and this is where branding comes into play. Employees wearing branded uniform are likely to be seen outside of work in them, this will help to spread your brand name.

Website and Online Presence

If you own a business and don’t have a website or social media platform, where have you been! Online marketing is vital and its continuing to grow year on year, so it’s important to make sure that you’re taking full advantage of the these tools which can be at your disposal. Social media is a great free way to advertise your business, so ensure you have profiles on every platform that are applicable to your business. By using the same branding across all of your social media, this will help you to build brand awareness. In addition to social media, its important that you have a website. Your website should be based around your branding message and include your logo. Having a clearly branded online presence as well as a physical presence will help people to identify your brand and business.

Interior Design

As well as branding the outside of your business, why not brand the inside of your business too. Thinking about your interior design from the colours, you use on your walls to the furniture you choose is an important step for branding the inside of your business. Some of the ways to brand the interior of your business include coloured walls which incorporate your branding, using interior signage and meet tables that incorporate branding too. Branded office spaces and businesses are likely to make a better first impression on a potential client or customer.