Friday 11 March 2016

5 Reasons Printing is More Valuable Than Digital

The main question that gets passed around is “What is more valuable, printing or digital?”. There are of course two sides to every story, but the team at Crystal Print believe the answer of this question to be printing. With printing offering a wide range of opportunities and chances of advertising that digital could never offer, we believe printing to be the most successful form of promoting a business. We have pulled together 5 main reasons as to why printing is more valuable than digital and hope that you seem the same too.


1. Judgement

The appearance of your advertising is key, although digital marketing may wow you at a first glance, printed materials can come to a HD print with a more familiar and friendly feel to the way you advertise. If the advertisement looks too good to be true, it most probably is so by sticking to what you know and choosing printing, you will receive a high quality finish you expect with no nasty surprises.

2. Reader Capability

Reader capability is one of the main reasons that we believe that printing is more valuable than digital. Studies have shown that people prefer to read something printed rather than something in a digital format, so it is of vital importance that you remember this when advertising your business, your services or your products. If your customers physically have something in front of them to read, it could potentially persuade them to invest in your services.

3. Engagement to Customer

Studies show that printing is far more user friendly that digital, meaning the amount of time people spent reader a printed advertisement is far longer than reading digitally. If you are looking to move forward with your business’s advertising, printed documents offer the perfect solution. Not only is your reader able to hold the printing for themselves, they can choose when they want to read the document, whereas digitally they may see it once and never again.

4. Emotional Stimulation

Are you aware that printed materials appear to stimulate people’s emotions more than material in a digital format? The study that found this used biometric analysis of various different people’s emotional responses to both printed and digital material, and found that every signal of emotional engagement, such as sweat production, heart rate and the amount of body movement, were all higher with print than with digital. This just further proves that printing is more valuable than digital, because if you can generate emotional engagement with your products, the customers are a lot more likely to contact you and use your services.

5. Trustworthiness

Paper advertising feels much more trustworthy than what you see online, as you never know who or what you can believe. Digital marketing has to be done very carefully in order to show that they are a trusted business, but with printed paper you can make the judgement for yourself as you don’t have to worry about the online world of scams. All in all, printed advertising provides a much more higher chance of sales due to the fact that customers read the document for longer and at a time that they choose.

How Crystal Print Can Help You

Here at Crystal Print, we have been working in the printing industry for many years now, which has allowed us to hone and develop a few of our skills in order to help our clients better with their printing needs and requirements. We are blessed with a fantastic team of printers who are extremely dedicated to providing only the highest quality products for our customers. No job is too big or too small for us here at Crystal Print, we undertake jobs of all sizes in order to meet all of your needs and desires. Regardless of what you need, be it 5 business cards or 500 business cards, we have got you covered.

We care about and value each and every one of our clients and thrive on complete customer satisfaction, so you can rest assured that you are in good hands with us here at Crystal Print and you will get the best value for your money. Why not give us a call today on 01277 650661 or 01277 658844 to find out a little bit more information on how we can help you with all of our printing services? Alternatively, take a look around the rest of our website to find out what we’re all about, we look forward to working with you.